Malaysia wins UNICEF top regional awards for broadcasting
KUALA LUMPUR/NEW YORK, 24 September 2010 – Malaysian TV and radio broadcasters took the top spots at this year’s International Children’s Day of Broadcasting (ICDB) Award for the East Asia Pacific region. Media Prima’s TV3 won in the TV category with their documentary titled Terubuk Masin untuk PM while Radio Televisyen Malaysia’s (RTM) TraXXfm won their second consecutive award in the radio category for their program, Listen Up!
This is the first time in ICDB history where Malaysia wins in both categories in the East Asia Pacific region. UNICEF Representative to Malaysia, Mr. Hans Olsen, said Malaysian broadcasters should be pleased that the effort they put in to give children a chance to air their views have paid back.
“Children who are encouraged to express their opinions, learn to take responsibility and become active citizens. Children who are encouraged to ask questions are more likely to develop the ability to think independently and take informed decisions. These are important qualities of good citizenship,” Mr. Olsen added. “This is as much a win for Malaysia’s children, as it is for TV3, TraXXfm and all other participating broadcasters.”
This year’s ICDB had the largest number of Malaysian radio and TV stations standing united for children. Other participating stations in ICDB 2010 were AI.fm, BERNAMA Radio 24, ERA.fm, FLY.fm, HITZ.fm, HOT.fm, MINNAL, MY.fm, NTV7, ONE.fm, RTM TV2, and THRAAGA.
Programming with and about children
The ICDB is a day set aside each year to celebrate children’s broadcasting and encourages young people to get involved in television and radio broadcasting. The 2010 theme, All Rights All Children, honoured the 20th anniversary of the Convention on the Rights of the Child (CRC@20) and asked children to talk about children’s rights and their importance.
TV3’s Terubuk Masin untuk PM documentary is about three young children from marginalised communities who have never set foot in Putrajaya. In conjunction with the ICDB, they were given the golden opportunity to meet with the Prime Minister and to deliver a message of hope on behalf of children in Malaysia.
TraXXfm’s Listen Up! compiles excerpts by children aged 12 to 15 talking about their rights, the Malaysia concept, unity, safety on the road, smoking and many other issues. The radio programs were produced by the children themselves during TraXXfm Deejay Workshops held in five major cities, namely Penang, Melaka, Johor Bahru, Kuching and Kota Kinabalu. The Workshops were organised in support of UNICEF’s CRC@20 Tune in to Me campaign launched in November 2009.
Universality of children’s broadcasting
Representatives from TV3 and TraXXfm will receive their awards in New York on 2 November 2010. As regional winners, they stand a chance to win the global ICDB Award 2010 which will also be announced at the same event.
Other regional winners include Maputaland Community Radio Station (South Africa), Radio y Televisión de Aguascalientes (Mexico), Air India, Tejarat Radio (Iran), Voice of Nigeria and Radijojo (Germany). (Complete list given below)
“These visionary broadcasters have empowered young people through their creative programming and commitment to youth involvement in media,” said UNICEF’s Internet, Broadcast and Image Section Chief Mr. Stephen Cassidy in New York. “The nominees include broadcasters who are veterans of the ICDB as well as broadcasters who participated in the ICDB for the first time. We are inspired and encouraged by the universality of the International Children’s Day of Broadcasting.”..............................................................................................
NOTE TO EDITOR:
International Children's Day of Broadcasting
Regional Winners 2010:
Tune in to Me
For more information, please contact:
Indra Kumari Nadchatram
Newsline: ICDB 2010