PSAs: Report Child Abuse
Child abuse degrades and traumatises children, and can lead to death. These 30 second animation TV spots by Childline Malaysia and UNICEF urge the public to report child abuse. The PSAs are supported by the Ministry of Women, Family and Community Development.
NEGLECT is the most common form of abuse and, while can be life threatening, is often difficult to identify. Report abuse.
PHYSICAL ABUSE occurs when there is physical use of force against a child, resulting in harm and injury to the child. It can also lead to death. Report abuse.
SEXUAL ABUSE exploits and degrades children, and can lead to a sense of hopelessness and to self-destructive and antisocial behaviors. Report abuse.