UNICEF Malaysia pays tribute to corporate social responsibility for children and young people
KUALA LUMPUR, 23 November 2005 – The United Nations Children’s Fund (UNICEF) country program in Malaysia tonight introduced its “Advance Humanity” corporate award to celebrate businesses in Malaysia that are leading the way in corporate social responsibility for children and young people in this country.
The inaugural Award was presented to Standard Chartered Bank Malaysia Berhad for the company’s efforts in initiating company-owned programs and policies aimed at keeping present and future generations safe from HIV infection and mitigating the impact of the epidemic on vulnerable children, adolescents and young people.
“UNICEF Malaysia salutes Standard Chartered Bank Malaysia for your commitment and dedication to the fight against HIV/AIDS and for your community partnerships with young people particularly here in Malaysia”, said Ms. Gaye Phillips, UNICEF Representative to Malaysia during the Award presentation ceremony held in conjunction with the company’s special dinner event on “Corporate Leadership for Social Change”. Present at the dinner was Mr. Philip O’Brien, UNICEF Regional Director for Geneva who presented the keynote address to around 70 corporate leaders in Malaysia.
Standard Chartered Bank introduced their “Living with HIV” program in Malaysia in 2002. The program has since educated more than 3,000 employees in Malaysia about the basic facts of HIV/AIDS, how it spreads, how it can be prevented, and how to care for those infected and affected by HIV/AIDS. Local employee champions who are open minded but culturally sensitive implement the program. In addition to their highly successful workplace program, the company has now expanded their efforts, using they’re own trained employee champions to reach out to young people in the communities they operate in. In Malaysia, the company is working with the student organisation, AIESEC, and have trained 30 young people who will in turn train a further 3,000 youth counselors.
“UNICEF Malaysia hopes that this Award will bring about increased awareness and attention to encourage corporate social responsibility, especially for programs affecting children and young people in Malaysia”, added Ms. Phillips.
The annual rotational “Advance Humanity” Award will be presented to businesses in Malaysia in recognition of their meaningful community partnerships and programs which are directly or indirectly addressing issues of priority to UNICEF Malaysia, namely the Fight Against HIV/AIDS; Child Protection; and Protection from Childhood Injuries and Accidents.
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