Media Prima Radio Network supports International Literacy Day
by Indra Kumari Nadchatram Popular broadcaster uses radio spots to defend every child’s right to read and write. KUALA LUMPUR, 1 September 2009 – Malaysia’s sought-after multi-language radio stations Hot.FM, Fly.FM and One.FM have united for a common cause – to defend every child’s right to learn to read and write. Managed by Media Prima Radio Network, the Malay, English and Chinese language stations have produced their own public service announcements in support of education for all children in conjunction with International Literacy Day on 8 September. “Literacy is important for a person’s self esteem and most of all for coping with the challenges of day to day life,” said the network's Managing Director Mr. Seelan Paul. “Considered a fundamental human right, it is the ability to read and write that is necessary for communication and it is the greatest gift that we could give our younger generation.” Unwavering commitment to literacy In an unwavering commitment to children in Malaysia and across the world, the three stations have produced radio spots to educate the public on the value of literacy for a better future. The radio announcements will be played on Hot.FM, Fly.FM and One.FM for a week from 1 – 8 September to complement efforts by the United Nations Children’s Fund (UNICEF) to spotlight the importance of literacy as the foundation for fulfilling every child’s right to education. “Fly.FM, Hot.FM and One.FM applaud UNICEF’s efforts to help vulnerable children learn to read and write. In our own way, we hope that by supporting this noble cause, we can create awareness so Malaysians can appreciate the value of literacy not just for their children, but for all children living in our country,” affirmed Mr. Seelan Paul. Education, every child’s right “The Convention on the Rights of the Child upholds every child’s right to receive free primary education in a safe, healthy and protective environment, regardless of gender, background or mental and physical abilities,” said UNICEF Representative to Malaysia and Special Representative to Brunei Mr Youssouf Oomar. “We protect this right as it enhances lives and safeguards children and their collective futures.” Across the world, UNICEF works to translate this vision into reality by introducing programs with governments, UN agencies and communities regardless of times of peace, war or disasters. Efforts include the United Nations Girls’ Education Initiative (UNGEI), Back-on-Track and Back-to-School campaigns for countries recovering from crisis and the Child Friendly Schools program. In Malaysia, UNICEF works with the Ministry of Education to improve literacy amongst children from vulnerable communities including the Orang Asli and ethnic minority groups in Sabah and Sarawak. “International Literacy Day is a timely reminder that we should not take literacy and education for granted. It is also an occasion to applaud the work of educators and volunteers for their patience and persistence in their effort to make a significant difference in people’s lives,” added Mr. Seelan Paul. ......................................................................................... RADIO STATION FREQUENCIES: FLY FM – Malaysia’s Hottest Music Hot FM – Lebih Hangat Daripada Biasa One FM – You Are My No.1
International Literacy Day 2009
8 September 2008 Media Prima Radio PSAs
Fly.FM - English:
Hot.FM - Malay:
One.FM - Chinese:
Media Prima Radio Network All external links Newsline - Media Prima 1 September 2009: 30 April 2009: 13 November 2008: 25 July 2008: Education Appeal |
