Ministry of Health (MoH) AIDS/STD Section, Ministry of Health
The MoH builds partnerships for health to facilitate and support the people in Malaysia to attain good health and enjoy a better quality of life. UNICEF has worked with the MoH since 1954 in child and maternal health and nutrition. Today, UNICEF supports the MoH response to HIV/AIDS and health programs for marginalised and vulnerable children.
Based on public health principles, the AIDS/STD Section strives to create a community free from HIV/AIDS and other STDs. The Section was established in 1993 as a result of restructuring of the Disease Control Division and Department of Public Health. Currently there are 3 units under the Section namely prevention and health promotion, surveillance and care. The Section serves as a coordinating body, a funder, a program and service manager, an information centre, and an advocate for other agencies, Government and non-government, in combating AIDS/STD. UNICEF works with the AIDS/STD Section to provide policy level support for the National Strategic Plan on HIV/AIDS 2006-2010 and for high-level transfer of know-how on the setting up and management of surveillance and monitoring systems for HIV/AIDS as well as on harm reduction.
PROSTAR Program, Ministry of Health
PROSTAR is the abbreviation for “Program Sihat Tanpa AIDS untuk Remaja” (Healthy Program without AIDS for Youth). This program was introduced by the Ministry of Health in 1996 in its efforts towards solving the AIDS problem amongst youth. The program, which has the theme, ‘Action by Youth, for Youth and Through Youth’ uses peer education to disseminate messages. Since 2004, UNICEF partners with PROSTAR clubs in 6 districts in Kedah state to provide outreach services to out-of-school youth.
Institute of Health Management (IHM), Ministry of Health
IHM was established by the Ministry of Health in 2000 for the purpose of training, research and consultancy in health management. It is one of seven Institutes under the Government’s National Institutes of Health (NIH). The Institute recently achieved MS ISO 9001:2000, Cofrac (France) and UKAS (UK) certifications for all its core businesses. In 2005, UNICEF in Malaysia partnered with IHM to create the IHM-UNICEF Collaborative Centre for Health Policy, Enhancement and Appraisal. The IHM-UNICEF Collaborative Centre will undertake, amongst others, a review of Malaysia’s prevention of mother-to-child transmission of HIV program and a study on children orphaned by AIDS in Malaysia.
Ministry of Education (MoE)
MoE is responsible for the development of a world class quality education system which will realize the full potential of the individual and fulfil the aspiration of all Malaysians. The MoE ensures that all children in Malaysia have equal education opportunities. UNICEF will work with the MOE to introduce life-skills based education and emergency preparedness for school-going children as well as remedial education for Malaysia’s Orang Asli children.
Curriculum Development Centre, Ministry of Education
The CDC, which was established as a Division in the Ministry of Education in 1974, is responsible for developing the national school curriculum in line with the National Education Philosophy. The New Primary School Curriculum in 1982 and the Integrated Curriculum for Secondary School in 1988 are among the Division’s major achievements. CDC and UNICEF will work together to develop a HIV/AIDS Life-Skills Based Education module which is expected to be rolled out nationwide as well as special remedial education programs for Malaysia’s Orang Asli and other indigenous children.
AIESEC Malaysia CELEBRITIES
Present in over 800 universities in over 90 countries and territories, AIESEC, the world's largest student organisation, is the international platform for young people to discover and develop their potential so as to have a positive impact in society. In Malaysia, AIESEC provides young people a space to work on issues like HIV and AIDS with the aim to educate and increase awareness amongst young people; to influence behavioral change amongst students; and to promote healthy living and meaningful life that will result in a reduction in the number of young people involved in risky behaviors. In partnership with UNICEF and the Football Association of Malaysia, AIESEC youth are taking a proactive role to educate teenage footballers from the FAM "First Touch Football Program" about HIV and AIDS.
3R TV Hosts & UNICEF Malaysia Goodwill Ambassadors – Celina, Kartini & Rafidah
3R is a television program created specially to recognize the importance of women’s role in society and their ability to challenge and change the conditions in their lives and communities. It brings issues of importance, relevance and concern to young women between the ages of 16 to 27. 3R's dynamic trio works with UNICEF to increase awareness about HIV/AIDS through their TV program; newspaper articles; as well as at special events such as "Keep the Music Clean" and the "3R-UNICEF All Women’s Futsal Playoffs". The TV hosts also support UNICEF’s efforts to provide education and training to young broadcasters on how to report about drugs and HIV/AIDS and participated in the regional launch of the Unite for Children, Unite against AIDS campaign in Bangkok, Thailand.
Astro All Asia Networks Plc
ASTRO is the region’s leading cross-media operator with direct-to-home satellite television services in Malaysia, Brunei and Indonesia. The TV service currently broadcasts 55 channels and operates eight FM terrestrial radio stations in Malaysia. ASTRO supports UNICEF in Malaysia by providing free airtime on both its TV and radio channels for the Unite for Children, Unite Against AIDS campaign public service announcements.
Don’t Panic Malaysia
Established in the UK around 7 years ago, Don't Panic is today found in 13 cities in 7 countries as an alternative youth marketing vehicle. Located at youth touch-points in the Klang Valley, including clubs and music events, Don’t Panic provides a unique way for youth in Malaysia to obtain information on lifestyle issues that affect their world. In 2007, Don’t Panic and UNICEF Malaysia are working in partnership to highlight anti-drug messages using the special Don’t Panic goodie bags to reach out to approximately 50,000 youth in the country. The service is sponsored by Don’t Panic in support of UNICEF’s Unite for Children, Unite Against AIDS campaign.
Eclipse, founded by renown Malaysian veteran fashion designer Sonny San in 1996, focuses on a women's ready-to-wear line, accessories and footwear. In 2006, Eclipse initiated “Designed for eclipse, Designers unite for UNICEF” in conjunction with its 10th Anniversary celebrations. The three month fundraising and communication program reached out to at least 2 million people in Malaysia with information on children and AIDS while raising RM 150,000 in support of UNICEF’s Unite for Children, Unite Against AIDS campaign in Malaysia. In 2007, Sonny San and his team at Eclipse continue to provide their professional support to UNICEF.
Grey Global Group provides direct marketing, branding, public relations, interactive, advertising and promotional communication services through its subsidiaries which include Grey Worldwide, G2, GCI Group and Grey Healthcare Group. In Malaysia, Grey provides UNICEF with pro bono services which include strategic communication advice and design for printed and promotional materials. Amongst others, these include support for the Unite for Children, Unite Against AIDS campaign, the “Keep the Music Clean” campaign as well as development of the anti-drug website for young people titled “whatareyoudoing.net”.