The regional meeting was launched by Her Royal Highness Permaisuri Nur Zahirah, Permaisuri Terengganu.
In 2008, UNICEF joined the Ministry of Women, Family and Community Development and the National Family and Population Development Board (LPPKN) to support the Breastfeeding Information Bureau’s Forum titled “Working Women and Breastfeeding”.
The Forum produced a ‘Memorandum on Maternity Protection Supporting Working Women’ which advocates for working women to be given maternity leave of four months to facilitate exclusive breastfeeding.
In 2008, UNICEF joined forces with Media Prima Group’s Hot.fm and Fly.fm radio stations to produce 30 second public service announcements in English and Malay.
Media Prima Group sponsored both the production and airtime for the PSAs which were aired daily over a week leading up to World Breastfeeding Week.