Business benefits
Children are key stakeholders of business, as consumers, family members of employees, young workers, and as future employees and business leaders. They are also key members of the communities and environments in which business operates. Businesses can strengthen their existing corporate social responsibility and sustainability initiatives while ensuring benefits for their business when they integrate respect and support for children’s rights into their strategies and operations. These benefits include: § Build reputation, improve risk management and secure a ‘social license to operate’. § Maintain a motivated workforce of employees who feel their roles as parents and caregivers are acknowledged. § Recruit and develop new talent through youth employment § Innovate and create new markets by considering how products and services can better meet children’s needs § Develop strong, well-educated communities that are vital to a stable, inclusive and sustainable business environment. .............................................................................................. For more information, please contact: UNICEF Malaysia
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