Using a multi-faceted approach, UNICEF challenges HIV and AIDS stigma and discrimination using advocacy, information, education and communication opportunities.
UNICEF works with the media, celebrities, NGOs, youth and the private sector to encourage public action in support of HIV and AIDS programs that will benefit children and young people in Malaysia.
Through events, seminars, workshops, TV and radio public service announcements, UNICEF promotes the "Unite for Children, Unite against AIDS" campaign to create awareness about HIV and AIDS related issues and reduce the stigma and discrimination against People Living with HIV.
§ 30 reporters in Malaysia, including from Sabah and Sarawak, were trained in 2008 on reporting about HIV and AIDS.
§ Media Guide on HIV and AIDS with correct use of terminology produced in 2008 in English, Bahasa Malaysia, Mandarin and Tamil.
§ 80 representatives from Government, civil society, corporates, religious organisations and media engaged in 2008 for the launch of the "Girls, Women and AIDS" report by HH The Princess of Kedah and TV personality Asha Gill.
§ Manchester United football stars Ryan Giggs, Patrice Evra and Federico Macheda as well as Manchester United Foundation Chief Executive John Shiels joined UNICEF in 2009 to champion the rights of marginalised children in Malaysia and highlight their increased vulnerability to HIV.
§ In 2010, UNICEF is working with the students of Limkokwing University of Creative Technology to produce youth-related materials on AIDS, with the aim of providing relevant prevention messages to young people.