Malaysian youth joins peers to use new media to speak out on HIV and AIDS
KUALA LUMPUR, 15 November 2007 – Twenty-two year old Malaysian Chow Jia Long joined nine of his peers from around the world earlier this year for the first phase of UNICEF and MTV Networks International’s Staying Alive program titled VLOGIT, a global video project encouraging young people to share how they experience and perceive HIV and AIDS using new media.
The ten selected “winners” from China, Ethiopia, Malaysia, Mexico, Romania, South Africa, Uganda and Ukraine were each given a video recorder by MTV to produce one-minute vlogs, otherwise known as video blogs to document their thoughts on HIV and AIDS and its impact on their communities.
By encouraging young people to communicate about HIV and AIDS using platforms that inspire them, VLOGIT seeks to show how young people are living with and responding to the epidemic around the world.
With the launch of the VLOGIT site in July this year, young people from across the globe were invited to join Jia Long and to upload their own vlogs onto the Staying Alive website. The VLOGIT website will remain a new media tool to engage young people in the fight against HIV and AIDS.
Jia Long who responded to UNICEF’s World AIDS Day 2006 call for vlog proposals was selected as one of the original winners of the video contest for his creative and innovative use of popular youth culture to talk about HIV.
“AIDS is now an epidemic which has had such an impact on the world. I was struggling to write about it in the most creative way possible, and then the idea of writing a piece of rap hit me, and that's when I put my whole heart and mind into it," he added.
Celebrities, including Da’Ville, Shaggy, Simon Webbe and UNICEF UK Goodwill Ambassador Ewan McGregor also lent their voices to the project, speaking out on the importance of HIV prevention and the devastating effects of AIDS on families and communities all over the world.
The VLOGIT partnership between MTV Networks International’s Staying Alive and UNICEF is part of UNICEF’s “Unite for Children, Unite against AIDS” global campaign to provide children and young people with HIV prevention, treatment, care and support.
For more information about VLOGIT, please visit www.staying-alive.org/vlogit
MTV Networks International
For further information, please contact UNICEF Malaysia :
VLOGIT - Celebrity PSAs
Watch celebrities speak out about HIV and AIDS for the UNICEF and MTV Staying Alive campaign.
World AIDS Day 2007
1 December 2007
Unite against AIDS
• The Malaysian Launch