eclipse in fashion-for-aid pledge in support of UNICEF
KUALA LUMPUR, 7 July 2006 – Four of Malaysia’s renown fashion designers will come together in a celebration of style for charity in support of the United Nations Children’s Fund (UNICEF) “Unite for Children, Unite against AIDS” Campaign in Malaysia. The three-month fundraiser titled “Designed for eclipse – Designers Unite for UNICEF” is organised by veteran fashion designer Sonny San and will raise a minimum of RM100,000 ($ 27,624) for UNICEF Malaysia.
“My travels around the world have highlighted time and again the despairing state many children have to live and grow up in. My recent trip to Beirut, Lebanon, reinforced the disparity in which children all over the world are trapped in”, said Sonny San. “This project allows me to contribute back to society for their support in us, to unite those who are able to make a significant difference, while creating awareness to protect children and young people from the harm of HIV.”
Global campaign on children and AIDS
According to Gaye Phillips, UNICEF Representative to Malaysia, “Unite for Children, Unite against AIDS” is a five-year global Campaign designed to alert the world to the reality that HIV/AIDS is robbing tens of millions of children of their childhood and threatening their future prospects.
"Children affected by HIV/AIDS suffer not only intense psychosocial and economic distress; most are also forced to live with the stigma and discrimination attached to the disease."
“The impact of AIDS on children is both complex and multi-faceted. Children affected by HIV/AIDS suffer not only intense psychosocial and economic distress; most are also forced to live with the stigma and discrimination attached to the disease. This means they have less access to basic services, and that they are more vulnerable to abuse and exploitation. These factors could ultimately place them at higher risk of becoming HIV-positive themselves”, added Phillips.
San’s fundraising project will kick off with "Desire: The Fashion Party" in celebration of eclipse’s 10th Anniversary which he founded in 1996. Held in collaboration with Motorola on 1 September 2006, "Desire: The Fashion Party" will be a stunning synergy of music, fashion, and style. As part of the evening’s celebration, limited edition Motorola’s Razr V3i Dolce Gabbana with hand-studded swarovski crystal and ten signature pieces from eclipse "10 years of Allure" archive collection will be up for auction. All proceeds raised will benefit UNICEF’s work in Malaysia.
Designers unite for children
The fundraising project will continue through to the end of November 2006 with the innovative first collaborative fashion-for-aid effort in Malaysia involving designers Tom Abang Saufi, Khoon Hooi and Gillian Hung. The three iconic designers have joined forces with eclipse to devote their time, effort, and ingenuity to create a limited and exclusive collection of shoes “Designed for eclipse – Designers Unite for UNICEF.”
Tom Abang Saufi, known for her ethnic designs, comments “I have great respect for eclipse, the brand, in its very current look and at the same time, this project lets me explore the challenge of expanding my accessories and shoes segment. I hope more designers would do such campaigns so we, as designers, can give our time and effort as our own small way of giving back to society – especially when it is a cause for children and education,” said Tom.
Khoon Hooi adds “as every designer has their own taste and unique thought, I believe this campaign will create an amazing sparkle and it is a good opportunity to try out something special and new for the industry.”
Gillian Hung, a major influential force in the Malaysian fashion industry has always had a passion for fashion designing. “My roots have always been in fashion design and due to my other commitments; I have been directing my energy into all my other projects and events. When Sonny spoke to me about the UNICEF fundraising project, I immediately knew that I wanted to be a part of the campaign. I get to dabble in my passion for designing as well as be a part of an exciting initiative for children.”
The “Designed for eclipse” collections will be unveiled on 2 September 2006 first featuring Tom Abang Saufi for eclipse followed by Khoon Hooi and Gillian Hung in October and November respectively. The collections will be retailed at eclipse outlets. All proceeds from the sale of the “Designed for eclipse” collection will go towards UNICEF Malaysia’s “Unite for Children, Unite against AIDS” Campaign.
For more information, please call Sukie Ng or Sue Chan of eclipse at telephone (603) 9283 5467.