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MAGIC news archive
April 2005
OPPORTUNITIES
Internews Georgia announces competition for participation in
the production of Pan-Caucasus Television program "Our Express"
The aim of the project is instilling values and decision-making
skills among the adolescents. The goal of this program is to create,
via the powerful medium of television, an unprecedented contact
among adolescents in three Southern Caucasus countries of Armenia,
Georgia and Azerbaijan.
The project "Kids' Crossroads" is being implemented by
Internews in Georgia, Azerbaijan and Armenia. 6 teenagers produce
TV program "Our Express", they were selected in 2004 through
the same kind of competition. They underwent different types of
seminars in journalism, filming and editing. The trainings were
conducted by foreign consultants. The TV stories prepared by the
production group are very popular among the adolescents of the three
countries. The program is aired by Georgian Public Television from
January once in two weeks, on Fridays.
Internews Georgia invites 14-17 year old adolescents for participation
in the production of "Our Express", the selected adolescents
will learn all the aspects of TV program production. Kids will shoot,
report stories and edit each program. While there will be adult
supervision at all times, these young people will learn to take
responsibility for developing stories, meeting deadlines and working
in harmony in this truly unique cross-border team.
Criteria for participants:
- Age 14-17
- Excellent skills both verbal and written in Georgian
- Good knowledge of conversational Russian
- Experience in any kind of Television Profession
- Preferable to be the member of any youth organizations or children's
clubs
- Ability to work with the team
How to Apply:
Candidates are required to complete application forms and to provide
recommendation letters. You can get application forms from the
Internews Georgia website. The deadline is May 7, 2005 till
7:00 pm. For additional information please contact Shorena
Kochiashvili (Project Manager).
PROJECTS
"NRW / Japan - My view... Your view?"
"NRW / Japan - My view... Your view?" is a multicultural
media project for kids and teenagers which - along with other activities
from the German Land North Rhine-Westphalia (NRW) - takes place
on the occasion of the Year
of Germany in Japan 2005/2006. In NRW the Project will be run
by the ecmc European Centre for Media Competence GmbH (www.ecmc.de)
on behalf of the State Chancellery NRW (www.nrw.de). On the Japanese
side, the Nippon Carl
Duisberg Association will be in charge of this competition.
The Concept: "How do you spend your Saturday evenings? What
do you have for breakfast? How is your way to school like? What
kinds of music do you like?" - In the frame of the media project
questions like these could be asked by children and teenagers in
form of 1-minute film contributions. Participants from North Rhine-Westphalia
and Japan report about everyday situations and traditions from their
home country and call on kids and teenagers from the respectively
other country to describe - again in form of a 1-minute film - the
presented situation from their own perspective.
On the website www.beiuns-beieuch.de
all contributions will be presented and visitors will be invited
to view, participate and exchange. The best films will be awarded
on the final event of the competition in December 2005.
HOW TO PARTICIPATE
NEWS
Youth voice to be respected
The Zambian government is making every effort to address the views
of young people, Youth, Sport and Child Development acting Minister
Judith Kapijimpanga has said.
She said Government was committed to ensuring that the views of
young people on national issues were respected and heard all the
time to make them partners in development.
The minister said this at the official opening of the Children's
Press Bureau (CPB) journalism training programme at the Commonwealth
Youth Programme Centre.
FULL
ARTICLE
BOOKS
Wishes and Worries: A storybook to help children understand
a parent's problem with alcohol
Children have lots of questions when someone in their family drinks
too much alcohol. Sometimes they just don't have the answers and
alcohol problems often become the family secret that nobody talks
about. To help children understand their parents' problems with
alcohol, the Centre for Addiction and Mental Health, (CAMH), has
recently published the first storybook of its kind developed in
Canada, called Wishes and Worries.
PRESS
RELEASE
ADVERTISING
'Junk' food ad ban to hit £190m spend on primetime TV
London - The government's plan to restrict TV advertising of 'junk'
foods to children would wipe out £190m of expenditure by major
brands trying to target adults during primetime.
The White Paper on public health, published today proposes an outright
ban before the 9pm watershed as an ultimatum to force food and drink
companies to implement voluntary restrictions.
Moves by brands such as McDonald's, Kraft and PepsiCo to reduce
levels of fat, salt and sugar in products or offer healthier menu
options have failed to appease critics in the government.
Advertisers have been told that any action to curb "junk"
food ads must match the reality of children's viewing habits and
extend beyond weekday afternoons and Saturday mornings to the period
between 6pm and 9pm.
According to an Ofcom report released in June, 71% of children's
viewing takes places outside the time allotted to kids' shows.
Food and drink firms' primetime adspend reached £190m in the
12 months to October 31, according to Nielsen Media Research.
The Advertising Association said the ban would be "a short-term,
populist and disproportionate response".
SOURCE
AWARDS
Seven young film makers receive media awards
UNICEF Bangladesh - 2005 / Winner
of the Meena Children's Media Award 2005. (From L-R) Shetu, Shahiduzzamna
Badal, Hazera Khanam, Md Anwar Hussain, UNICEF Representative Morten
Giersing, Arjo Sreshtha, Kirsty McIvor, Rowshan Ara, Rukhshana Sorker
and Shamsuddin Ahmed.
Seven young filmmakers of Bangladesh received the international
Meena Children's Media Award-2005 for their outstanding creativity
works on media productions about children and their rights, yesterday
(April 18, 2005).
The United Nation Children's Fund (UNICEF) and Asian Media Information
and Centre (AMIC) introduced the Meena Children's Media Award in
a bid to develop skills in production for electronic media on children
issues. The Meena Children's Media Award is worth Tk 50,000 along
with trophy and certificate.
Recipients of the Award are-Md Anwar Hossain for a documentary Sabujer
Deshe, Ms Sheema Shetu for "Eight Year Girl by Out of Focus",
Ms Hazera Khanam for "My Travel to Europe", Shahiduzzaman
Badal for "Paper Picker", Shardar Zainul Abedin for "Agey
Shikhi Bangla Barnamala", Ms Rawshan Ara Rukhsana Sarker for
"Amrao Pari" and Arjo Shrestha for the "Lost Love
Story".
UNICEF Country Representative Mortin Giersing distributed the Award
among the recipients at a ceremony held at the Bengal Foundation
Gallery in the city.
The recipients were selected after screening a total of 170 submissions
produced in different categories. Of them, seven categories of media
works on electronic, print and folk media in separate age groups
received the Award. The six of the seven productions are documentary
films while the rest is a travel story.
Members of the Jury Board that finalised the nominations of the
awrdees after examining the productions, Aminur Rahman, Communications
Chief of UNICEF Chirsty Mclvor and Communications Officer Shamsuddin
Ahmed also spoke on the occasion.
The award recipients expressed their delight at the feat and said
these sorts of awards definitely helped the children in grooming
their creativity as well as to explore themselves in the media sector.
The organisers said that the award would be given in nine categories
in March next year. The deadline for entry is December 31 this year.
SOURCE
EDUCATION
Peer Education, Not Fear Education
Any visitor to School No. 43 in the Armenian capital might easily
mistake Veronica Seropyan for a teacher. Yet, standing in front
of thirteen pupils aged between fourteen and sixteen, there is something
different about her class. The ubiquitous red ribbons that adorn
the children's t-shirts perhaps provide the best clue.
Seropyan isn't a teacher but a member of the AIDS Prevention, Education
and Care (APEC) NGO that has charged itself with the task of training
1,400 schoolchildren as peer educators by May 2005. Through interactive
teaching methods, discussion and games, the children learn about
the danger of infection from HIV / AIDS.
"We talk about the history of the disease," says Seropyan,
"and how it is spread, what effect it has on the immune system
as well as the biological and psychological development of teenagers.
Later, they will pass on that knowledge by talking with their friends
and classmates."
FULL
ARTICLE
OPPORTUNITIES
UNESCO Inter-generational educational conference
The UNESCO Chair & Institute of Comparative Human Rights at
the University of Connecticut, USA, invites application from young
human rights leaders (ages 18-30) from around the world to participate
in an inter-generational educational conference, scheduled for August
7 - 13, 2005. Selected young people will engage through dialogue
with experienced and older human rights practitioners to gain management
skills and techniques and a greater understanding of human rights
issues on a global level. A principal objective is to nurture individuals
to be effective leaders in the field of human rights.
MORE
DETAILS
NEWS
Danish schools ban camera phones
Communicating with images via mobile phone is increasingly
common in Denmark. While some schools have banned their use, the
Danish Media Council for Children and Young People is highlighting
the educational potential this technology offers.
Recent statistics show that 95% of Danes now have a mobile phone
subscription. The use of camera phones in particular is on the increase.
In just one and a half years, the number of MMS (picture messages)
sent in Denmark has risen from 498,000 to 8.2 million.
The camera phone, being small and portable, easily becomes a part
of everyday life. It covers several social and practical functions.
In a matter of seconds an image from a child's life can be sent
to friends and teachers or placed on the net in a moblog to share
with other Internet users.
Despite the exciting possibilities of the camera phone for learning
and social networking, the public debate in Denmark often focuses
on cases in which camera phones have been used to bully a teacher
or a fellow student. Some Danish schools have reacted by banning
the use of camera phones.
Karsten Gynther, Chairman of the Danish Media Council for Children
and Young People, says a ban is not the answer:
"While it is important to be aware of the dangers involved
with children's use of new technologies, it is just as important
to recognise their great potential for educational purposes. When
I come to a school where they have banned the use of camera phones,
I ask them if they also have banned the pencils that children have
written dirty messages on the walls with. Then we get a dialogue."
Danish research shows that children provided with the latest technologies
use them in innovative and constructive ways. The camera phone in
particular allows students to collect material for projects and
move outside the classroom into the real world."
SOURCE
BROADCASTING
ITV may use new digital slot for children
ITV is considering plans to use its new digital television slot
to launch a children's television channel to rival CBeebies, the
BBC's popular pre-school channel.
A dedicated channel would mark a strategic change for ITV, which
has repeatedly said it had no plans to launch a channel in the highly
competitive children's arena.
The plans are at a preliminary stage, but centre on the use of the
Freeview slot bought from Crown Castle last month. Most analysts
expect ITV to launch a channel for male viewers, who are underserved
by its current programming.
FULL
ARTICLE (free subscription required)
EVENTS
Arab students chat about violence in schools
On a hot sunny afternoon, two Palestinian school children were seated
in a tiny square room, behind two computers. They were getting ready
to participate in the internet chat on violence in schools that
took place on 11 April.
Hosted by Voices of Youth, the live chat facilitated an exchange
among young students from five Arab countries: Djibouti, Morocco,
Tunis, Yemen and occupied Palestinian territory (oPt). The outcome
of the web exchange will be presented by the Tunisian youth delegates
at the Tunis Colloquium on Violence in Schools to be held in Tunisia
on 14 - 16 April 2005.
Iyad, 12, and Nadine, 16, were the Palestinians selected from 28
nominees to participate in the internet chat.
"I was so scared when the chat started. My heart was beating
fast. I knew I was responsible for speaking out on behalf of Palestinian
children to other school children who are participating in the chat,"
said Iyad.
Iyad learned about the kinds of violence that other children in
region face in schools. Students voiced skepticism about the effectiveness
of school administrators in responding to violent acts against students
by teachers or other students.
FULL
ARTICLE
AWARDS / OPPORTUNITIES
The World Summit Youth Awards
...is the first youth-led and youth-oriented competition on the
global scale.
Newspapers are crammed every day with opinions about "marginalised
youth groups" that cause trouble; Crime, Gangs, Drugs. But
they hardly ever mention that all young people are being marginalised
in someway every single day. Sure, the future of the world rests
in their hands, but until they are "grown-up", society
doesn't let them vote, it tries to suppress young people's individuality,
and it often doesn't take them seriously.
Most young people are talented and open-minded and are quicker and
better than "grown-ups" when it comes to using and working
with new media. Young people are working everyday to create e-Content
and applications that could make a real difference for the world
we live in. If only society would take them seriously...
MORE INFO
PROJECTS
Youth View Malta
We live in a society of information ruled by media, that is influencing
our life, opinion, and culture. Unfortunately some information is
not really objective and does not help young people grow up into
young persons who take responsibilities within their community.
Entertainment and violence are becoming the main criteria of media.
The European Youth Programme through the European Union Programmes
Unit (EUPU) - Malta gave Youth View Malta together with 5 partner
countries - Italy, Spain, Germany, Lithuania and Romania the possibility
to start a Networking Project.
This project will involve youths to take part as active citizens
in the field of media and information to develop instruments to
deliver a positive influence on society. Youth View's aims are to
realize three short movies in conjunction with our networking partners
to make youths in general think about their current lifestyles.
This project is made by youths for the youths.
PROJECT
WEBSITE
BOOKS / RESOURCES
UNICEF Moldova publishes manual for journalism students on development
journalism in Romanian and Russian
 
The book touches on such important topics as investment in children
and youth (minor justice, social isolation, HIV/AIDS prevention)
and media campaigns of public use.
Un manual de practici reusite în domeniul jurnalismului pentru
dezvoltare umana a aparut la Chisinau, cu semnatura lui Igor Guzun
si având o contributie a lui Vsevolod Ciornei, noteaza DECA-press.
Purtând titlul Omul, mai ales. Ghid de bune practici în
domeniul jurnalismului pentru dezvoltare umana, cartea a fost editata
în cadrul unei initiative comune a Facultatii Jurnalism si
Stiinte ale Comunicarii a Universitatii de Stat din Moldova, Centrului
Independent de Jurnalism si Fondului Natiunilor Unite pentru Copii
în Moldova.
MORE
INFO IN ROMANIAN
Email UNICEF Moldova for more
AWARDS
UNICEF Awards FMs in Uganda
 
Every second Sunday of December, UNICEF marks ICDB - the International
Children's Day of Broadcasting.
Under the theme of Tuning in to Ugandan children, all the six participating
FM stations bagged awards. Radio Kitara carried the day with two
awards and a cheque worth sh840,000.
Mama FM, Radio Nabweru and Tiger FM scooped two awards each. Radio
One, Radio Apac and Kagadi FM also won. Radio One's Irene Ochwo
and Owen Kibenge, ILO FIT-sema programme deputy director, appealed
to their counterparts to allow more time for children's programmes.
UNICEF country representative, Martin Mogwanja presented the awards.
SOURCE
ARTICLES
TV violence: the good and bad for our children - Values, not
viewing habits, are the key to moulding behaviour, writes Patricia
Edgar
Here we go again with a simple-minded answer to a complex social
question. For every hour a four-year-old spends in front of television,
we are told, regardless of what they view, the odds of his becoming
a bully increase by 9 per cent. (The Age, 6/4). That has to mean
every four-year-old is a bully shortly after his fourth birthday.
The single question that has occupied researchers in relation to
children and the media since the introduction of television is:
what is the impact of media, particularly media violence on children?
Despite the many millions of dollars spent on research, the findings
are spurious.
FULL
ARTICLE
NEWS
CRC now available in 43 languages on MAGIC
The Convention on the Rights of the Child (CRC) in Bulgarian, Kyrgyz
and Mongolian has been added to the CRC database
on MAGIC.
GRANTS
Internews offers grants for media projects in Middle East, North
Africa
Internews Network invites non-govermental organisations and individuals
working in media development in the Middle East and North Africa
to apply for grants from the Open Media Fund.
Grants are available for innovative projects that foster more open
and diverse news media in the region. Internews looks for initiatives
that help train professionals or students and monitor media in the
region. Projects that boost the participation of women and young
people in media are also welcomed.
MORE
INFO
ARTICLES
Youth participation: Positive politics
(...) I studied UK national newspaper coverage of young anti-war
protestors from 1 January to 31 April 2003 before the start of the
Iraq war. While young protestors generated many headlines and stories,
in the most popular newspapers these were overwhelmingly negative.
In all UK national newspapers, just three in 10 stories featured
positive representations of young protestors, while 43 per cent
were negative.
Editorial bias made a difference: in pro-war papers (which account
for more than three-quarters of the market), just 18 per cent of
stories positively reported young protestors' involvement, while
more than half of the articles in anti-war newspapers were positive.
Before the war started, fewer than three in 10 stories were negative,
but this nearly doubled once it was under way. In pre-war coverage,
when most people were against the war, comments such as "Purple-haired
students rubbed shoulders with purple-rinsed elderly ladies"
(Daily Mirror) reflected, as young and old protested together, more
positive and good-natured demonstrations.
Just a month later, however, a more negative spin was put on events.
Once they were against public opinion, young people's voices were
more easily dismissed.
FULL
ARTICLE
OPPORTUNITIES
Award promotes coverage of children's rights
Latin American journalists can participate in the fourth edition
of a competition recognizing media that raise awareness of children's
rights.
Journalists from Portugal, Spain and Hispanic media in the U.S.
also can submit their work for the Iberian-American Communication
Award for the Rights of Children and Adolescents. The organizers
include the Latin American office of the UN Children's Fund (UNICEF),
the EFE News Agency, and the News Agency for Children's Rights.
The goal is to promote investigative reporting on behalf of children,
and to encourage the media to pay more attention to issues to children's
rights in the region.
The categories are print, radio, television, graphics, and children's
television. There also will be an award for work in any category
that addresses HIV and AIDS issues. Entry deadline: August 31. Entries
should have been published for broadcast from September 1, 2003,
to August 31, 2005, and can be sent to any local UNICEF office or
EFE bureau.
The winner of each category will receive US$4,000 and a trophy by
Ecuadoran artist Oswaldo Guayasamín. The ceremony is scheduled
for November 20 in Panama City. The day also marks the 16th anniversary
of the UN Convention on the Rights of the Child.
MORE
INFO
IV EDIÇÃO DOS PRÊMIOS
IBERO-AMERICANOS PELOS DIREITOS DA INFÂNCIA E DA ADOLESCÊNCIA
O Escritório Regional do UNICEF para a América Latina
e o Caribe, o Comitê Espanhol do UNICEF e a Agência
de Notícias EFE convocam para a IV Edição dos
Prêmios Ibero-americanos de Comunicação pelos
Direitos da Infância e da Adolescência.
Os prêmios, com uma edição bienal, dividem-se
em cinco categorias: imprensa, rádio, televisão, trabalho
gráfico, televisão dirigida a um público infantil
e/ou adolescente, além do prêmio de comunicação
sobre HIV/Aids. Os trabalhos apresentados devem abordar temas relacionados
à situação da infância e da adolescência
ou a defesa e promoção de seus direitos, no âmbito
geográfico ibero-americano.
Desde a primeira edição dos Prêmios, em 1998,
as três entidades organizadoras identificaram jornalistas
e comunicadores como agentes ativos na promoção dos
direitos de meninos e meninas e decidiram reconhecer e incentivar
esse tipo de trabalho entre todos os profissionais de comunicação
na Ibero-américa. Os Prêmios Ibero-americanos buscam
promover a investigação jornalística em favor
da infância e incentivar os meios de comunicação
a dedicar mais atenção aos temas relacionados à
infância na América Latina, nos Estados Unidos, na
Espanha e em Portugal.
A entrega dos Prêmios Ibero-americanos pelos Direitos da Infância
e da Adolescência acontecerá na Cidade do Panamá,
no dia 20 de novembro de 2005, quando se comemora o XVI Aniversário
da Convenção sobre os Direitos da Criança.
MORE
INFO
CALL FOR APPLICATIONS
One Minutes Jr Workshop in Chisinau - Moldova
The OneMinutesJr is an international collaboration established
in November 2002 by the European Cultural Foundation, UNICEF, and
the Sandberg Institute (a postgraduate institute for fine arts).
The project promotes a One Minutes video network and competition
for young people (12-20) in Europe, Central Asia and North Africa
to produce their own video messages and thus to express themselves
and learn valuable media skills in the process.
Within the framework of the OneMinutesJr network we will organize
an international workshop in Chisinau (Moldova) for young people
(ages 12-20)from the following countries: Moldova, Russia, Belarus,
Ukraine, Poland and Romania.
The workshop will take place from May 16-20. Right after the workshop,
the produced films and their makers will participate in the Cronograf
Film Festival in Chisinau (May 19-22) and we will link the workshop
to the Festival to generate bigger outreach for the produced films,
inculding public screenings and round-tables with the young filmmakers.
The workshop will focus on the topic of migration. Many children
in the countries of Eastern Europe and the Former Soviet Union are
left without parental care due to migration. For most of them, this
is the key issue that makes them live through some dramatic moments.
It traumatizes them psychologically and at the same time exposes
them to many other risks. We will carefully try to give the workshop
participants a chance to voice their fears, their views, their hopes
– thus getting a better picture of how they really feel about
the changing (Eastern) Europe around them and the impact it has
on their immediate environment. Again, we will stress the benefits
of artistic video making in this process and will encourage the
participants to tell their stories in a creative OneMinuteJr.
Additionally the One Minutes produced during the workshop will serve
as a source of inspiration for a reportage competition on the effect
of borders in the lives of young people. The competition, organized
by the European Cultural Foundation and Villa Decius Association
in Poland is meant for journalists and photographers under 35 years
of age from the region. The results of twenty reportages along with
the One Minute Movies will be compiled into an exhibition that will
open in October and will afterwards be exhibited in several European
countries.
Applications sent later than April 20th will not be taken into consideration
- the application
form can be filled in in English or Russian and should be sent
to Chris Schuepp, Coordinator
of the Young People’s Media Network in Europe & Central
Asia.
CALL FOR ENTRIES
Barcelona International TV Festival
 
The Festival Internacional de Television de Barcelina invites
filmmakers of all ages to submit their children and youth productions
and participate in the 9th edition of the Barcelona International
Television Festival (FITB), which will be held from 14th to 19th
November 2005 in the Mediterranean city of Barcelona.
As with previous years, the organizers are especially interested
in films that not only entertain but also ideally help educate and
form the young viewer in some way.
All filmmakers, students, legal entities, and production and distribution
companies are welcome to submit their films destined for television
to our festival within the following terms: Genre: Children and
youth - All public
a.) Films and productions made for children and youth.
b.) Films and productions about children and/or dealing with childhood
subjects.
c.) Films made by children, youth and audiovisual students.
MORE INFO
ARTICLES
Rebellion of the canes - UNICEF makes a documentary of an animation
project by Minya children to promote children's rights
Perhaps it is not surprising to find a documentary film featuring
the efforts of young Egyptian video animators being screened at
Lebanon's International Film Festival for Children and Youth. It
is surprising, however, that the young animators are school students
of one of Egypt's poorest provinces who make Cairo's children seem
privileged in comparison.
Rebellion of the Canes documents the work of 25 Minya children who
spent five days making a series of short animation films on topics
relating to children's rights. "We saw the potential of producing
this film for children's rights and we were interested in making
a combination between children's animation and their rights,"
says Simon Ingram, a communication officer from UNICEF, which financed
the film. "We are trying to give the children the right to
have a voice and to have a say as provided in the United Nations
Children's Rights accords," he adds.
FULL
ARTICLE
AWARDS
UNICEF game wins Web Award

Players of the UNICEF World Heroes game collect
aid supplies in the back of a UNICEF vehicle. ©
UNICEF USA
The US Fund for UNICEF’s ‘World Heroes’ game has
won the Amusement prize at this year’s South by Southwest
(SXSW) Interactive Web Awards. The ceremony, which is now in its
twelfth year, brings together digital innovators from around the
world for four days of speeches and discussions.
UNICEF World Heroes invites players to become a volunteer and catch
aid supplies as they’re parachuted from an aeroplane.
“We’re delighted that the game’s content and design
has been recognised by the industry”, says Tim Ledwith, Internet
Director at the US Fund for UNICEF. “It was developed last
year with the web consultants Mindshare Interactive Campaigns to
engage a future generation of UNICEF supporters. Judging by the
traffic passing through the site, it’s working.”
The gala award ceremony on 13 March was hosted by comedian Laura
Swisher, from ‘Unscrewed with Martin Sargent’ on G4techTV
and NBC's ‘Last Comic Standing’. She announced winners
in over twenty categories ranging from ‘Best Experimental’
to ‘People's Choice’ to ‘Best of Show’.
Entry to the Web Awards is restricted to sites that launched in
2004 so that winners reflect the Internet's latest trends in design
and content.
"The event was full of so many wonderful surprises," explained
SXSW Web Awards Coordinator Shawn O'Keefe shortly after the ceremony.
"It's amazing to bring together the top industry talent, whose
creativity drives development on the web. And it is always a pleasure
for us to host this event for the international online community."
SOURCE
ADVERTISING
Pitches to kids feed debate about watchdog group -
An advertising industry group known as CARU is charged with monitoring
television ads aimed at children
Unlike most people watching taped television shows, Tina Poturica
doesn't zap through the commercials. Her job is monitoring promotions
aimed at children under 12 to make sure they are accurate and age-appropriate.
One recent morning, Poturica -- remote control in one hand, pen
and legal pad nearby -- zipped through five hours of taped afternoon
shows from a cable cartoon network. She slowed the tape to study
pitches for cereal, snacks and toys. An ad for a kid's fast-food
meal caught her eye enough that she watched it three times.
It featured only the chain's highest-calorie products (double cheeseburger,
fries, soda) and not some of its recently introduced, more-nutritious
alternatives. ''Will a kid think they can only get the toy if they
order the highest-calorie products?'' Poturica wondered. So she
fired off a letter to the company, requesting that it feature some
of the more healthful products in future ads.
FULL
STORY
AWARDS
UNICEF film wins prize at Cairo film festival - Project
allows children to produce animated stories on rights
A documentary film produced by UNICEF Egypt was among the winners
at last week's Cairo International Film Festival for Children. "Rebellion
of the Canes" - made in 2004 - followed a project which allowed
a group of Egyptian children to produce their own animated stories
on themes related to children's rights. In the title film, children
satirized corporal punishment by showing the teachers' canes coming
to life and refusing to beat pupils.
UNICEF Communication Officer Simon Ingram said that the award was
welcome recognition that children are capable of producing their
own media products. "Cartoon animation is just one way in which
children can find a voice in the modern mass media," said Ingram.
"We would like to see more Egyptian children given this opportunity,
especially when it allows them to raise issues related to their
rights."
FULL
STORY
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