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In 1996 the Committee on the Rights of the Child, which advises governments on their implementation of the UN Convention on the Rights of the Child held a consultation on children and the media.

A working group then began to explore the issues involved in developing a positive relationship between children and the media. In 1988, the Norwegian Government and UNICEF initiated a process that would identify examples of good practice, forge cooperative links among the many sectors involved, and produce resources to encourage further developments in the field.

In November 1999, young people involved in media projects, media professionals and child rights experts gathered in the Norwegian capital Oslo to discuss the role the media can play in the development of children's rights throughout the world, under five headings:

• Children's right of access to the media, including new media

• Children's right to media education and literacy

• Children's right to participate in the media

• Children's right to protection from harm in the media and violence on the screen

• The media's role in protecting and promoting children's rights

From their deliberations emerged the Oslo Challenge.

The Oslo Challenge Network was set up for professionals and organizations working in the field of children and the media to share information and ideas. This network - now known as the MAGIC Network - communicates through an email group. If you would like to join this group, just go to the Join MAGIC section of this website.

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