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MIDIATIVA - Brazil
MIDIATIVA - Centro Brasileiro de Mídia para Crianças
R. Venâncio Aires, 157.
gua Branca - São Paulo - SP
Tel/Fax: 0 xx 11 3864-1239
São Paulo, Brazil
Background, aims & objectives
MIDIATIVA – The Brazilian Center on Media
for Children was founded in April 2002 by a number of selected
professionals in Communications and Education. Its mission is to
and constructive criticism of the media, especially electronic
forms of media.
Empowering educational actions and promoting debate over the quality
of media and TV programming is geared towards children and teenagers
is a definite path to heightening that very quality. In order to
fulfill that mission, MIDIATIVA seeks to:
Promote activities that develop critic
thinking over said forms of media: seminars, workshops, showcases,
and essays, and dissemination through the Internet.
Stimulate, lead and divulge polls and researches
over different aspects of the relationship between children
Stimulate independent, high-quality video
productions in Brazil, aimed at children and teens. Also, help
in the search
channels for that production, both nationally and abroad.
the placement of youngsters as protagonists in quality
film and video productions.
Organize the improvement of human
resources for media professionals, social workers and teachers,
especially those employed in the public
MIDIATIVA website offers a unique take on the subject of media
and childhood, and caters to media professionals, parents and
teachers. Besides promoting MIDIATIVA actions and services, it
brings together news, events, interviews and articles penned
by leading thinkers on these subjects.
SUITCASE MIDIATIVA-PRIX JEUNESSE
the Suitcase as a guide point, we promote exhibits, seminars and
workshops for media professionals,
students, teachers and parents, to fuel discussions on quality
television. Our Suitcase contain video content from around the
globe, and selected programs from the Prix Jeunesse.
MIDIATECA – The MIDIATIVA Quality Collection for children
and teens makes available audiovisual productions created worldwide.
It also gathers essays, books and papers about the subject.
Created to valorize quality
TV programs that are watched by children and youth, MídiaQ
Prize will honour this programs through its producers, the advertisers
make them happen and the professionals from the advertising agencies.
The winning programs are chosen from an special ranking, made according
to parents values and kids identification in researches conducted
by MultiFocus Market Research.
The seminars TVQ – Q de Qualidade, under the auspices of
MIDIATIVA – began in 1999 with the 1st TVQ – Latin
American Encounter on high-quality television, which brought more
than 10 international specialists, all in association with Sesc.
In December 2003, MIDIATIVA initiated a number of annual encounters
with the international seminar TVQ – Children, Adolescents
and Media, in association with Sesc São Paulo and USP (The
University of Sâo Paulo). In order to attract international
and Brazilian personalities to these meetings, MIDIATIVA fulfills
its mission to strengthen the debate concerning media for children
and young people in Brazil.
Sponsored by UNICEF and UNESCO,
MIDIATIVA is the partner of the Prix Jeunesse Foundation in Brazil.
Multirio, The City of Rio de Janeiro Multimedia Company, MIDIATIVA
organized the the 4th
World Summit on Media for Children which was held in Rio de
Janeiro in April 2004.
was the first time this prestigious event took place in Latin
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