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Os Tos Mhong! ("Cool!")
BBC World Service TRust
Phnom Penh, Cambodia
Aims and objectives
There’s a fresh exciting youth phone-in
show coming to FM 102 from April 2004. It’s called “Os
Tos Mhong,” or “Cool!” and it gives young people
from Cambodia a chance to get on air and discuss the issues close
Every Sunday morning from 8 till 9, your Vannak and Soka will wake the listeners
up with a mix of regular features such as "What’s On", a heart
doctor to help with relationships, show-casing a new pop song and competitions.
The show will encourage on-air debate, exploring issues such as youth culture,
relationships, music, gender equality and sexual health. Os Tos Mhong will
be a safe but lively space for young people to share ideas.
FM 102 is the radio station of the Women's Media
Centre. It broadcasts 0600-2200 with a 10kW transmitter
that reaches 60% of the Cambodian population across
12 provinces. A 1kW relay station has recently been added in
Komponh Thom that is on-air Monday-Friday and broadcasts
its own programming 1200-1400.
According to the Women's Media Centre web site, the station "enables
women to increase their knowledge and
understanding of issues that directly and indirectly
affect them in their day-to-day lives" with the
object "to increase support of women's
issues in society."
The station's output comprises educational and entertainment
programming in four areas:
- Women's issues such as law, domestic violence
- News programmes
- Teenagers' programmes
- Children's programmes
The programme also carries live news bulletins and daily updates
as well as some airtime for NGO's to publicise their activities.
The station launched on 8th March 1999, International Women's Day,
and describes itself as a "unique, independent,
non-party political station providing a neutral, unbiased means of expression in Cambodia."
FM 102's Mission Statement is "to
use the media to raise awareness of social issues
in Cambodia and to improve the situation of women for the benefit
of Cambodian society" and additionally "to
improve the participation and portrayal
of women in the mainstream media."
station employs 15 full-time staff (14 women and 1 man), including
Ms Chea Sundaneth who had worked as reporter and producer of
women's programmes for the radio station established by UNTAC
in 1992. Between 1979 and 1981, she worked as protocol officer
newspaper in Phnom Penh, and in 1982
was appointed writer and reporter for the state newspaper.
The target audience of Os Tos Mhong! are young
people in Cambodia.
Involvement of children
The interactive character of the show encourages
young people to actively share their views with other listeners live
Summary of project
Do you think it’s OK to have a boyfriend
before marriage? Are arranged marriages a good or bad thing? Do “good
girls” wear sexy clothes? Who are your heroes? A new call-in
show gives you the chance to tell the world exactly what you think.
Os Tos Mhong! ("Cool!") is shaking up the radio waves with a lively
mix of phone-ins, features and music plus competitions. Presenters
Vannak and Soka
will be your friendly guides through the ups and downs of growing
up. “We’re creating an interactive programme where
young people can talk in a safe space,” says Senior Producer
Kong Villa. The fresh exciting format blends talk-radio, the latest
music, expert advice and regular features such as “What’s
On?” and “Dr. Love”, a heart doctor ready to
help with all of your relationship problems.
The pioneering show has been created by the Women’s Media
Centre, one of Cambodia’s most innovative NGOs, and the UK’s
BBC World Service Trust. “The idea behind the show is to
get young people talking about the things that matter most to them,
including love, relationships and of course, sex,” says Villa.
The show is part of a two-year media campaign on HIV/AIDS and maternal
and child health issues launched earlier this month by
the BBC World Service Trust and the Royal Government of Cambodia.
In addition to Cool!, watch out for TV spots on TV5, radio spots
on FM102, FM103 and 918AM, and an action-packed drama, Detective
Vijay, broadcast every Thursday and Friday evening at 7:40PM on
BBC World Service Trust
Strengths of project
“Cambodia has never seen a media campaign
quite like this,” says Head of Project Giselle Portenier. “To
fight HIV/AIDS and improve child and maternal health, we need a
sex revolution that achieves greater male/female openness and equality.
The mass media is a powerful weapon for changing society, and this
campaign aims to do exactly that.”
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