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The OneMinutes Foundation
Address and contact details of
the project partners
YPMN Coordinator - UNICEF
Tel: +49 176 2700 1399
Websites: www.unicef.org/magic & www.unicef.org
European Cultural Foundation
Jan van Goyenkade 5
1075 HN Amsterdam,
Tel. +31 - 20 - 573 38 68
Fax +31 - 20 - 675 22 31
The Sandberg Institute
Prinses Irenestraat 19
Amsterdam 285, Netherlands
Tel: +31 20 588 24 00
Fax: +31 20 588 24 01
Amsterdam, Netherlands, with regional training
workshops in Europe and Central Asia in 2003
A OneMinute' is a movie
that is one-minute long. Commercials, music videos, Internet
films - the
influences are many and varied. The one-minute demands sharpness
of eye and speed of thought from both viewer and maker. It is
ideal form to experiment in. The first one-minute could be over
in a flash and the next could take an eternity. The length of
minute urges the creators to form their ideas clearly, but also
gives them optimal freedom.
Aims and objectives
is a new category in the One-Minute Movie Festival, held every
by The Sandberg Institute in
Amsterdam. Just like the umbrella festival, OneMinutesJr is not
meant to showcase professional movie-making. Rather, it encourages
young people to experiment and take advantage of the possibilities
afforded by this genre and gain recognition for their creativity
Young people between the ages of 12 and 20 from Europe and Central
Asia are invited to submit entries and each year the partners
in the project choose the themes or topics for the competition
in close consultation with young people.
A selection of the most
creative films is shown during the festival and awards are given
to the most outstanding
submissions. A jury consisting of three representatives of the sponsoring organizations (ECF, The Sandberg
Institute and UNICEF) and three young people make the selection.
All those who enter the competition receive a certificate of participation.
Winners receive awards designed by students from The Sandberg Institute,
along with a small financial prize. The focus is not on winning
or losing, but on building a creative, stimulating community of
young people. Each year, the festival has a game-like element that
rouses a great deal of discussion in the audience.
The OneMinutesJr. initiative
is open to young people aged between 12 and 20.
Children and young people
aged between 12 and 20, media professionals and broadcasters.
and youth organizations are all invited to apply.
Involvement of children
Children and young people are encouraged
to produce their personal one-minute videos and take part in
annual awards project, the OneMinutesJr.
Children and young people
are also involved in choosing the themes each year, and in the
Summary of project
The OneMinutesJr is
a competition for children and young people to produce their
own one-minute videos and express
themselves through this innovative and challenging new media genre.
From 2003, workshops and mentoring will be organized by UNICEF,
ECF and The
Sandberg Institute to support the efforts made by children and young people in the
field of one-minute video production.
The Sandberg Institute
Strengths of project
Young people express themselves in countless
ways, in the words they use, the clothes they wear, the music they
listen and dance to and make themselves, in the role models they
emulate. All this adds up to youth culture; and more than that,
to a vibrant, necessary part of culture and participation in society
as a whole. Youth culture is experimental, and sometimes it means
being at odds with the mainstream - but often this antagonism is
healthy, as it is directed at the worst aspects of modern culture.
Too often this attempt to swim against the tide is misunderstood
and young people are dismissed as problematic, apathetic, contrary
and without clear ideas or solutions. The spontaneous and extraordinary
use of new digital media by young people proves that they have a
great deal to contribute. This should be acknowledged and encouraged,
and a wider platform provided for the fruits of their experimentation.
Amsterdam, November 16th, 2003 - George Baramidze (14) from Georgia
and Hendrik Krinal (18) from Estonia are the winners of the 2003
OneMinutesJr Awards. Serbian filmmaker Emir Kusturica, announcing
the results at the awards ceremony in the Paradiso in Amsterdam
on Sunday night, praised the creativity and uniqueness of all the
entries and said that the standard of the OneMinutesJr in general
was extremely high.
He added: “It was a very tough decision for me, because in
a way they are all winners. The fact that they come from so many
different cultures and
backgrounds makes every film special. But I finally nominated those who have
best managed to tell a big story within the discipline of the OneMinute format.”
The OneMinutesJr is a project supported by UNICEF, the European Cultural Foundation
and the Sandberg Institute to promote youth participation, youth expression
and cultural exchange among young people from Europe & Central Asia. In
2003, more than 100 boys and girls participated in workshops in Budapest (Hungary),
Tbilisi (Georgia), Derry (Northern Ireland), Casablanca (Morocco) and Berlin
(Germany) and contributed the majority of this year’s entries to the
The jury comprised Serbian filmmaker and UNICEF National Ambassador for Serbia
and Montenegro, Emir Kusturica, and two of the young nominees from the 2002
competition. They nominated 12 films for the 2003 Awards – from the UK,
the Netherlands, Georgia, Azerbaijan, Uzbekistan, Estonia, Latvia, Slovakia
Hendrik Krinal from Estonia won the open category – “Best of the
world” – with his film “Hans” that presents a woodlouse
as an average human leading an average white-collar life.
George Baramidze from Georgia won the “Inside – Out” category
about social inclusion. His film “Don’t leave child out” shows
one of the problems young people face - neglect. The film is a tragicomic presentation
of a mother too busy with her social life to even notice her son cannot get
into their apartment.
Six of the 12 nominees were present at the event in Amsterdam, among them Hendrik
Krinal, the winner of the “Best of the world” category, who received
the award from Emir Kusturica.
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