A-Z index | Search
Televisa Niños Te Damos Tu Lugar (We Give You Your Place)
Raúl Estrada, Co-ordinator of Children's Projects
Blvd. Adolfo López Mateos 2551
Col. Lomas de San Angel Inn
México, D.F., 01790
Tel: 0052 015 7283999 ext: 2637 or 2340
Televisa is a television and entertainment company with 50 years
experience and tradition in Latin America. From its beginnings Televisa
has sought to cater for young members of the public. Within a month
of being founded, Televisa started transmitting the work of Cachirulo,
one of most important figures in children's television in Mexico.
Televisa Niños represents the consolidation of our pioneering
provision of children's programming. If our fundamental objective
is to entertain and to amuse, we also have to recognize our social
responsibility to incorporate positive content within each of our
Aims and objectives
To produce and promote programmes dedicated to children for their
entertainment and to support their individual development.
To make Televisa Niños a promoter of programmes dedicated
to children's television, conscious of the need for positive content
and commercial direction to obtain economic benefits.
To make Televisa an institution recognized by society as
a promoter of quality content directed towards children.
To make Televisa an enterprise that supports the development
of each boy and girl, promoting human values and those of Mexican
To ensure that Televisa Niños promotes the development
of people and organizations that dedicate themselves to create quality
spaces for children.
Team work as the basis of success.
Making honesty the link between what we feel, think, say
Making self-esteem the basis for development.
Promoting Mexico and its patriotic values.
Equality of opportunities for girls and boys.
Respecting differences, including opportunities to share
all points of view.
Giving attention to the rights and responsibilities of children.
Ensuring that our actions are focused on Mexican culture.
Personal development as the basis for strengthening the
group, the company, society and the country.
A team of five people plus two advisers:
Rosy Ocampo, Televisa Niños's Director, has participated
in the production of children's cultural and educational programmes
like The Stories of Cri-Cri. Since 1983 she has been the
producer of Plaza Sésamo. She has been an innovative
producer of soap operas, including Daniela's Diary; Friends
Forever, the first soap opera to cast an actor with Down's Syndrome,
which campaigned about discrimination against children with disabilities;
and Adventures in Time, Mexico's first science fiction soap
opera. She produced Mexico's Live Aid, which broke audience records
and is now working on a new soap opera, Accomplices to the Rescue.
Raúl Estrada, Co-ordinator of Children's Projects.
Mario Alberto Muñoz Huerta, Evaluation Co-ordinator of Children's
Lourdes Nájera, Project Leader.
Antonio Torres, Project Leader.
Rosalía Suárez Avalos, Child Psychologist at the
Marcela Gómez Fernández, teacher and expert on juvenile
Children and society at large. Televisa itself, by being seen to
be a responsible broadcaster.
Involvement of children
Children participate in television workshops and are consulted
through surveys and interaction with other children.
Their participation is developed in various ways:
We have a Children's Advisory Group, which includes six girls and
six boys aged 6-12. This group meets each month with Rosy Ocampo,
along with the most senior producers, and with managers of other
important products from the Televisa group, such as websites, magazines
and radio programmes for children. This enables children to express
their opinions and suggestions directly to the people who develop
young people's media. Participants in the group vary, and are selected
through letters and emails prior to the meeting.
This exchange of opinions is also carried out through Internet
chats on an international level. This gives children who cannot
come to Televisa in Mexico City an opportunity to express their
At the same time, Televisa works with the Social Investigation
Institute, a market research organization. By this means we find
out what children enjoy and how they spend their time, as well as
assessing the response to each programme on a weekly basis. In addition,
we receive more than 50 emails every day from children themselves,
expressing their opinions and making suggestions.
Summary of project
Children can learn to make a television programme at Televisa Niños's
television workshop at the Children's City. The use of video, examples
of good practice and hands-on experience will mean they learn all
the elements that go into making a television programme. For a brief
period, the girls and the boys become camera operators, actors,
actresses, engineers and other television workers.
The children wear the appropriate clothes for their roles and each
child is given a studio badge with his or her photo, giving them
the sense of belonging to the operation.
The children are guided throughout the process by professionals,
but the end result is their own work. The boy or girl 'floor manager'
directs the team to make an eclectic production, which may be part
of a soap opera, magazine programme or weather report. Several production
techniques are used, with sets that can be easily managed by the
In the end
After the workshop, all the participants are invited to see the
final result, a commercial programme that reinforces the experience
and shows the results of their work. They are given a copy of the
Strengths of project
It involves the children with mainstream media.
It takes account of children's opinions about their programmes,
and makes this the focus of our work.
It meets the challenge of meeting both the best interests
of the child and commercial sustainability.
It is also important to mention that Televisa Niños
is going through an evolutionary process of technological development.
To ensure that all children's programmes include the values that
Televisa Niños is promoting, in order to achieve our goal
- to improve children's entertainment and development.
partners | Privacy
policy | Top