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PRIX JEUNESSE
Organization
PRIX JEUNESSE International
Contact details
Ursula von Zallinger, Secretary General
Kirsten Schneid, Organization Manager
PRIX JEUNESSE International
Bayerischer Rundfunk
D 80300 München
Tel: +49 89 5900 2058
Fax: +49 89 5900 3053
Email: info@prixjeunesse.de
Website: www.prixjeunesse.de
Project partners
All radio and TV unions such as:
European
Broadcasting Union (EBU)
Asia-Pacific Broadcasting Union
(ABU)
Commonwealth Broadcasting
Association (CBA)
Arab States Broadcasting
Union (ASBU)
Union de Radiodiffusion et Television Nationales d'Afrique (URTNA)
Southern Africa Broadcasting Association (SABA)
Asia-Pacific Institute for Broadcast Development (AIBD)
Friedrich
Ebert Foundation (FES)
Goethe Institut Inter Nationes
UNESCO
UNICEF
American Center for Children and Media
Location
The PRIX JEUNESSE is headquartered in Munich, and its biannual
festival is held there. Other Foundation activities can take place
anywhere in the world.
Other Activities
The PRIX JEUNESSE Suitcase is a quality promotion roadshow, featuring
screening and discussion of outstanding and innovative programs
from around the world. It can be structured for audiences of media
professionals, educators, parents or children.
Training workshops are held worldwide, but most often
in Africa, Asia and Latin America. Most are produced
in cooperation with local media organizations.
Background
The PRIX JEUNESSE Foundation seeks to improve
the quality of TV worldwide for young people by deepening
understanding and promoting
communication among nations.
Founders
Free State of Bavaria
City of Munich
Bayerischer Rundfunk (BR)
Zweites Deutsches Fernsehen (ZDF)
Bayerische Landeszentrale für neue Medien (BLM)
THE FESTIVAL - Aims and objectives
The contest gives recognition to programmes that, within their
cultural context, help young people to develop mentally, socially
and physically to their fullest potential.
PRIX JEUNESSE endorses the idea that television should be attractive
to the target audience and should enable children to see, hear
and express themselves and their culture; it should also promote
an awareness and appreciation of other cultures.
Participants
Programme makers, producers, authors, media journalists, researchers.
Members of all radio and TV unions & professional associations,
independent TV producers & other TV production companies.
Wider beneficiaries
The producers and programme makers who attend the festival are
exposed to trends, new formats and genres. They share theses ideas
with their peers, and build international networks with those they
met in Munich. The result is new, high-quality programming for
the target audience of children and young people.
Involvement of children
PRIX JEUNESSE is a festival for professionals,
but in 2000 for the first time, a children's jury made its own
selection from the
finalist programmes and awarded a children's prize. This was continued
in 2002 and will be carried on for 2004.
Categories
The PRIX JEUNESSE is awarded to the best programme
of each of the following categories:
- Up to 6 years / Fiction
- Up to 6 years / Non-Fiction
- 7 - 11 years / Fiction
- 7 - 11 years / Non-Fiction
- 12 - 15 years / Fiction
- 12 - 15 years / Non-Fiction
- 7 - 15 years / Light Entertainment
Voting
All PRIX JEUNESSE participants are invited to
help in selecting the winners according to a specific voting system.
Voting takes
place after all programmes in a category have been screened and
analyzed in discussion groups. Exchanging views and reactions on
the contest entries makes the competition's final round the world's
foremost creative conference on children's television.
Voters score
each programme on four criteria: Idea, Realization, Script and Target
Audience. An entry's final score is the average of all votes across
all criteria.
- Target audience
Is it appropriate for the intended age group?
Is it culturally relevant?
Is it successfully entertaining?
Does it inform?
Does it respect children and take them seriously?
Does it empower children?
- Idea
Is the idea interesting?
Is it original?
Does it have a new approach?
Does it make the viewer think?
Does it motivate the viewer?
Does it achieve its objectives or purpose?
- Script
Is the structure or balance good?
Is the subject well-researched and developed?
Is the dialogue of high quality?
Are the characters well-developed and their motivations well-portrayed?
- Realization
Is the idea well translated to television (art direction, camerawork,
editing etc.)?
Are the pace and rhythm of the programme successful?
Is television the best medium for this idea?
Prizes
Prizes are awarded at a ceremony on the last day
of the contest, providing an exciting conclusion to the hard-working
festival week.
The PRIX JEUNESSE International is awarded to the highest-rated
programme in each category. The telecaster receives
a globe and certificate.
UNICEF awards a special prize for a programme
that helps children to achieve their potential.
The UNESCO Special Prize goes to a programme that promotes cross-cultural
understanding.
The BMW Special Prize is given to an outstanding programme from
a telecaster with limited production facilities.
A Web Prize is awarded to a children's programme or portal site
operated by a telecaster.
Strengths of project
PRIX JEUNESSE is more than a one-week festival in Munich - it
is a comprehensive approach to building quality in children's media
through creative and critical activities for professional broadcasters
and media producers.
That said, the festival itself also contains innovative ideas
in its mechanics, such as its democratic voting system and its
discussions that give positive weight to the cultural roots of
programming.
For the organizer, the strengths are:
- Enhancing quality in children's television worldwide.
- Building
networks amongst those who are striving to raise the quality
of children's TV.
... Challenges
There is never enough funding for everything we want to do!
... Evaluation
PRIX JEUNESSE has become one of the important platforms for children's
TV worldwide.
... Lessons learned
"Whatever you plan, initiate, launch, establish - be patient.
Things take their time. It took us almost 30 years to gain access
and trust in some world regions."
"All I can hope for is that we are a strong player in helping
to preserve a healthy media environment for the young."
... Good ideas
Continuity is key. People will only come back to you if they know
that you are around and ready to help, give ideas and support.
THE SUITCASE
The PRIX JEUNESSE Suitcase is a most effective training tool that
carries the festival's creative and challenging atmosphere worldwide.
The Suitcase comes packed with the best and most innovative entries
from each festival. It can be presented to media professionals,
educators, researchers, parents and children.
There are two-hour versions and three-day versions; it has been
presented to audiences of 1000 people and to small groups of
only 10; and it's been conducted in a Babel Tower of languages.
PRIX JEUNESSE is always there to help you pack a Suitcase appropriate
to your particular audience or interest. Often, the local office
of the Goethe-Institut Inter Nationes will host or sponsor the
screening.
For further information contact the PRIX JEUNESSE office in Munich
and check out our current events on our webpage: www.prixjeunesse.de
PRIX JEUNESSE WATCHwords ONLINE
PRIX JEUNESSE WATCHwords Online provides you with
update information on PRIX JEUNESSE activities worldwide. Reports
on recent Suitcase
and training events, announcement of highlights in the field of
children's television - PRIX JEUNESSE WATCHwords Online has it
all.
The newsletter is published two to three times per year and distributed
online to approx. 1.500 colleagues around the globe.
Features and commentaries are welcomed: to submit an article,
or to be put on the PRIX JEUNESSE WATCHwords mailing list, contact
the PRIX JEUNESSE office
in Munich.
Visit our webpage (www.prixjeunesse.de) for the most recent issues
of PRIX JEUNESSE WATCHwords Online, or visit our archive.
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