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Early Childhood Development and the Brazilian Media
of the project's work
ANDI - News Agency for children's Rights
Veet Vivarta or Camila Melo
SDS Edifício Boulevard Center - bloco A - sala 101
Tel: +55 61 322 6508
Fax: +55 61 322 4973
Ayrton Senna Institute
ANDI was founded in 1992 by journalist Âmbar de Barros and
her journalist husband Gilberto Dimenstein. Brazil had emerged from
a 16-year military dictatorship six years earlier, and in the early
1990s was experiencing a growth in social movements. Âmbar,
who was active as a volunteer with the newly created National Movement
of Street Children, saw a need to improve dialogue between nascent
social movements and the media, which was perceived as insensitive
and ill-informed about human rights issues, particularly those dealing
with children and youth. ANDI has grown into a leading news agency
in Brazil, and is nationally and internationally recognized for
improving the quality and quantity of coverage of children's issues.
ANDI has set a national standard for excellent journalistic performance
in issues involving children and youth. The only news service of
its kind, it can serve as a model for other countries.
The mission of the agency is to create a media culture that gives
priority to promoting the rights of children and adolescents, chiefly
those at risk of exclusion.
To do this, ANDI:
defines and suggests specific themes and provides information
on them to journalists;
disseminates the main news about children and youth published
in the country;
provides quantitative and qualitative analyses of the journalistic
treatment of children and youth in the Brazilian media;
disseminates information on challenges and successful experiences;
recognizes professionals whose work is an example of socially
trains young communication professionals and students.
In March 2000 the ANDI Network was created, consisting today of
six communication agencies from different Brazilian states.
ANDI's work has been acknowledged by many Brazilian and international
organizations including the Abrinq Foundation (Children's Award),
(Líbero Badaró Award) the Brazilian Government (Honourable
Mention for the National Human Rights Award), Ayrton
Senna Institute (tribute for services rendered to the Ayrton
Senna Journalism Award), UNICEF
(Children and Peace Award), the Bahá'i Community in Brazil
(World Citizenship Award), and the Brazilian UN Association (Human
Rights Award), Ibero American Communication Prizes (Special Award
2001) Unicef (Regional Office
for Latin America and the Caribbean) and EFE News Agency, and the
Unesco 2001 Award (Communication Award) Unesco
Aims and objectives
To improve the quality and quantity of reporting by the media and
other means of communication on the development of children from
0-6 years old, with specific emphasis on education (as opposed to
We also want to ensure that our comprehensive analysis of print
media coverage of early childhood development reaches the principal
editors, reporters, chiefs and owners of the Brazilian media - radio,
television, newspapers and magazines - through the 11th edition
(September 2001) of the Children in the Media Report (produced by
ANDI, Ayrton Senna Institute and UNICEF).
Journalists and experts.
Children and people involved with children and children's rights.
Involvement of children
Summary of project
The project began in March 2000 and will be completed by the end
of 2002. The first step was to identify every article, report and
editorial devoted to early childhood development/education between
1 January and 31 December 2000. A group of 10 specialists conducted
a thorough qualitative and quantitative analysis of the 769 reports
and produced a report on how the media covered the main theme and
related themes plus recommendations for how journalists could cover
these issues in the future.
To achieve the project's objective of improving the media's attention
to and reporting on the development of young children, a workshop
with 40 journalists was organised in September 2001 to present the
material and produce a final document detailing the entire process
and identifying priorities for the Brazilian media. A Resource Guide
on Early Childhood Development (Education) will be launched in October
2002. And a book focused on the same themes - including a version
of the print media analysis, the recommendations for journalists
built during the workshop and several articles written by experts
- is being produced as part of ANDI's new book series on media and
children's rights, to be launched on December 2002.
See 'Partners' above.
From ANDI's inception, UNICEF
has provided vital technical, financial and moral support.
In 1992, UNICEF contributed US$ 3,167 (39.5 per cent of ANDI's
annual budget). By 1996, this had grown to US$ 428,670 or 74 per
cent of ANDI's budget. However, in the late 1990s, national demand
for ANDI's services and support led to a rapid growth in ANDI's
staff, services and budget. In 2000, ANDI had a staff of 21 professionals,
15 interns and 10 volunteers. In 2001, UNICEF's contribution of
US$ 142,389 was only about 16 per cent of ANDI's total budget.
Strengths of project
This is one of many projects implemented by ANDI. It is part of
a bigger campaign to sensitize media professionals to children's
rights and child-related issues.
Other projects include:
Jornalista amigo da criança (Journalist Friend of
Rede Andi (ANDI Network);
Mídia Jovem (Media for adolescents).
We will have three publications:
a qualitative analysis was published in the 11th edition
(September 2001) of the Children
in the Media Report (ANDI, Ayrton Senna Institute, with technical
support from UNICEF);
The Resource Guide on Early Childhood Development (Education)
to be published in October 2002.
Book with recommendations from the final workshop with journalists
and articles written by experts, to be published in December 2002.
See the Children
in Media Report for details.
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