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A Child's Right to Media - South Africa
Children and Broadcasting
Foundation for Africa
Ms. Firdoze Bulbulia, Chairperson
CBFA c/o 72 Keurboom Street
Gauteng, South Africa
Tel: +27 11 884 0366
URTNA Programme Exchange Centre
Afrika Cultural Centre,
Bush Radio, South Africa
Department of Communications, South Africa
National Children's Rights
Committee, South Africa
Prix Jeunesse International,
Africa-wide, with headquarters in South Africa.
After the first World Summit on Children & Television, in Australia
in 1995, a southern African meeting was held in South Africa, which
discussed the need to develop quality broadcasting for children.
Children and Broadcasting Foundation for Africa (CBFA) began in
1995 as a lobby group concerned with children's broadcasting needs
and rights. Its primary aim was to sensitize broadcasters and producers
to the need for good quality television for children. The focus
was on implementing the Africa
Charter on Children and Broadcasting, and to develop greater
awareness among African broadcasters of the needs of children.
CBFA also wanted to engage children in using video so they would
be empowered to tell their own stories. As a result, the Foundation
embarked on a programme to teach video production skills to a group
The Third World Summit on Media for children in Greece, in March
2001, provided the opportunity to bring this vision to fruition,
as UNICEF South Africa agreed to become involved in offering children
real-life experience of video documentation. CBFA had already committed
itself to taking a professional television crew to the summit, and
seven children were invited to be part of the professional media
team. This group participated in a two-day workshop before leaving
for the summit.
Aims and objectives
To ensure that children hear, see and express themselves,
their languages and their life experiences through the electronic
media, in order to affirm their sense of community, self and place.
To empower and build capacity for children in all areas
of media, particularly by providing: education about broadcasting;
the opportunity to discuss issues around broadcasting and media
and to determine their needs as African children; workshops on children's
rights and media rights.
Children and Broadcasting Foundation for Africa. Participants are
recruited from NGOs in the children and media sectors.
Children aged 9-16, media professionals and broadcasters.
Civil society and non-governmental and community-based organizations
that deal with children's rights as well as children.
Involvement of children
Young people and adults address issues concerning broadcasting
for children through: workshops, production, seminars, screenings
and meetings. The children produce the programmes so they are involved
in all phases, from research to post-production. The children attend
workshops that are tailored to their needs. These include The
Africa Charter on Children and Broadcasting and television production.
Summary of project
CBFA projects include:
BMW-African Pen Pals series in collaboration with BMW Munich
and Prix Jeunesse International - a 10-part video series featuring
South Africa, Nigeria, Egypt, Tanzania and Kenya;
CBFA Third World Summit on Media for children - a
series of six programmes produced by the CBFA child media team.
The contents include: child participation versus adult participation;
Internet access; and interviews with Carol Bellamy, Executive Director
of the United Nations Children's
Fund and Dr. Ivy Matsepe-Casaburri, Minister of Communications
for South Africa;
Pan-African Conference on the Future of Children (Cairo,
Egypt) - a series of programmes produced by the CBFA child media
team focusing on subjects such as child soldiers, the girl child,
leadership in Africa, the HIV/AIDS pandemic, and IT & Education;
workshops on Children and Broadcasting with a focus on good-quality
programming for African children;
a 20-minute documentary programme produced for the International
Children's Day of Broadcasting.
As well as those mentioned above, other partners include UNICEF
South Africa and UNICEF East and Southern Africa.
This project is self-funded via workshops and conferences. It also
receives support from UNICEF South Africa and East and Southern
Africa (for a special project in Cairo), Prix
Jeunesse and the Department
of Communications, South Africa.
Not currently available.
Strengths of project
Workshop participants are able to take the project back to their
home countries where they participate and plan workshops using CBFA
material and techniques.
The greatest challenge is the funding of the projects.
The full impact on the target audience has not yet been evaluated,
however, viewer response has been: "Great!"
Funding is very important, but more important is passion
for the work.
Children have depths that adults cannot understand.
Children are resilient and can make adults see things differently.
Allow the children to lead the process and listen to them.
Challenge the children so that they see new ways of doing
things and stay focused.
Children work better with each other and learn from each
other. They also enjoy seeing their own peers as the protagonists.
Don't over-indulge or over-compensate. Children are very
sharp and will see through condescending approaches.
Be honest with the children, allow them to explore and learn.
Allow the children to use their own language and respect
their cultural diversity.
There is tremendous goodwill but also a lot of jealousy.
Your project always receives more acclaim internationally
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