Life skills

Meena Communication Initiative page

The Meena Communication Initiative was developed by UNICEF as a mass communication project aimed at changing perceptions and behaviour that hamper the survival, protection and development of girls in South Asia. The Meena Initiative (similar to the Sara Initiative) involves the production of a multimedia package. Gender, child rights and educational messages are communicated using the medium of popular entertainment. The main character is a young girl called Meena whose life experience exposes the discrimination against girls and women and offers positive insights from which families and communities can learn.

 


 

 

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