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Cartoon Network Latin America joins the UNICEF initiative 'Vamos Jogar' to promote the right to safe and inclusive sport and play of children in Latin America and the Caribbean

The Brazilian football player Neymar Jr. stars in the public service announcement produced by the TV network, which will be broadcast from June 4 to support this initiative

ATLANTA, United States / PANAMA CITY, 4 June 2014 – The children’s television channel Cartoon Network, through its social responsibility program 'Cartoon Movement', today joined ‘Vamos Jogar’, an initiative of social mobilization and political commitment promoted by UNICEF and the City of Rio de Janeiro to foster the right to safe and inclusive sports, recreation and play for all children and adolescents in Latin America and the Caribbean. Thus, Cartoon Network Latin America becomes the first media partner of this initiative.

As part of its collaboration with 'Vamos Jogar', Cartoon Network produced a public service announcement (PSA) to promote the right to play in Latin America, starring the football player Neymar Jr., which will be broadcast across the whole region during the coming months. The new PSA (a 3D animation in 30 and 60-second formats) shows children from around the world and from diverse backgrounds and abilities converging on a sports field with the joyful cry "Let's play!" It concludes with a message underscoring the right of all kids to enjoy safe and inclusive sports and recreation. 

 ‘Vamos Jogar’ will also appear in the popular Cartoon Network online game ‘Copa Toon 2014’

The TV network and the football player Neymar Jr. donated the broadcast rights of this announcement to UNICEF, so that all TV channels wishing to broadcast and promote the right to sport and play may do so freely.

‘Vamos Jogar’ will also appear in the new version of the online game ‘Copa Toon 2014’, in order to encourage its young players to join the initiative and claim their rights to play and participate in sports within their families, communities and municipalities.

"We are delighted to join our long-standing partner UNICEF to promote the ‘Vamos Jogar’ initiative. It fits perfectly with our pro-social program, The Cartoon Movement", said Barry Koch, Senior Vice President and General Manager of Cartoon Network Latin America. "With all the excitement around the World Cup, our new PSA featuring soccer star Neymar Jr. is a fun reminder that all kids have the right to safe and inclusive sports."

The UNICEF Regional Director for Latin America and the Caribbean, Bernt Aasen, recalled that 198 million children and adolescents live in the region, and they all have a right that is not always fulfilled: the right to participate in sports, recreation and play, recognized in Article 31 of the Convention on the Rights of the Child. "We hope that this collaboration with Cartoon Network will be the first of many partnerships to foster this right and that more media channels, companies, athletes, organizations, municipalities and citizens in the region will join 'Vamos Jogar'", he concluded.

Cartoon Network Latin America has been collaborating with UNICEF for many years through the free broadcasting of public service announcements, and since 2010 in joint communication and mobilization campaigns to promote the well-being and rights of children, such as the ‘Green Campaign’ initiative in 2011 to promote environmental care.


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About ‘Vamos Jogar’

‘Vamos Jogar’ is an initiative promoted by UNICEF and the City of Rio de Janeiro fostering the right to safe and inclusive sports, recreation and play for all children and adolescents in Latin America and the Caribbean. The aspiration is that ‘Vamos Jogar’ will lead municipalities, athletes, individuals and organizations to assume their part of the shared responsibility to guarantee children’s right to play, including by ensuring the availability of adequate resources and the implementation of public policies for this purpose in each municipality and community of the region. For more information, visit: www.vamosjogar.info  

About Cartoon Network
Cartoon Network Latin America, a Turner Broadcasting System, Inc. 24-hour pay TV network, features the best characters in cartoon and live-action settings, including series, movies, and video games through a multiplicity of platforms such as TV, internet, live events, licensed products, and mobile media. The channel is home to the largest cartoon library including award-winning original programming such as ‘Adventure Time with Finn & Jake’, ‘Regular Show’, ‘Ben 10’, ‘Ben 10: Alien Force’, ‘Ben 10: Ultimate Alien’, ‘Ben 10: Omniverse’, ‘The Amazing World of Gumball’, and ‘The Powerpuff Girls’. The network has also developed several hours of original local content in Latin America, premiering titles such as the comedy live-action show ‘La CQ’, a co-production with Televisa International, and new episodes of the animated series ‘Monica’s Gang’’, produced in Brazil with Mauricio de Sousa Produções. Cartoon Network launched on April 30, 1993 and is broadcast in over 54 million households in Spanish, Portuguese and English.

About UNICEF
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work visit: www.unicef.org, www.unicef.org/lac.  

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For more information:
Andrés A. López, regional chief of communication, Tel: + 507 301 7482, Mob: + 507 66171365; aalopez@unicef.org  
Larissa Pissarra, Cartoon Network América Latina, +1 (404) 885 4398, larissa.pissarra@turner.com
Cecilia Villanueva, Cartoon Network América Latina, + 1 (404) 575 5208, cecilia.villanueva@turner.com

 

 

 

 

Visit 'Vamos Jogar' web site


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