UNICEF celebrates 60 years of work in Brazil
During a ceremony aboard the MSC Musica, UNICEF paid tribute to corporate partners
Brazilian actor Renato Aragão received a special tribute for his 20 years as UNICEF Goodwill Ambassador in Brazil
Brasilia April 12, 2011 - A special ceremony to celebrate UNICEF´s 60 years in Brazil was held on March 26 on board of the ship MSC Musica, at Pier Mauá, in Rio de Janeiro. The ceremony was attended by nearly 400 guests, including representatives of UNICEF´s corporate partners, community leaders and adolescents who participate in the Urban Centres Platform, an initiative carried out in Rio and Sao Paulo by UNICEF and its partners. The celebration also counted with the presence of artists like the Brazilian actor Renato Aragão, who received a tribute for his 20 years of work as UNICEF Goodwill Ambassador in Brazil.
The activity was hosted by MSC Cruzeiros, one of UNICEF´s partners, and counted with support from the events promotion firm Tudo and communications agency Nova S/B. The funds raised from the sale of invitations to the activity will be reverted to UNICEF programmes in Brazil.
The event, whose master of ceremony was actor Leonardo Miggiorin, paid tribute to UNICEF´s corporate partners who made a difference in the lives of Brazilian children and adolescents in 2010. “All of us believe that investing in children is the most effective way to contribute to a sustainable and equitable development for all. We want more and more corporate partners by our side as joint authors of the actions we carry out”, declared Marie-Pierre Poirier, UNICEF Representative to Brazil.
The companies praised included MSC Cruzeiros, Coelce, Fundação Itaú Social, Itaú/Unibanco, Fundação Prudential, Grupo Rede Energia through its firms, Celpa and Celtins, Kimberly-Clark, Montblanc , Nidos, Procter & Gamble, and Samsung.
During the ceremony, the Commercial and Marketing Director of MSC Cruises, Adrian Ursilli, handed a symbolic check to UNICEF related to the global partnership with the organization. The check, in the amount of R$ 486,000 (casi 306.000 dólares estadounidenses), reflects the funds raised over the past six months of the partnership. “This is the second part of the donations, which have since 2009 reached more than R$ 1.6 million (unos 630.000 dólares estadounidenses). For MSC it is a great emotion to be able to help make the dreams of these children and adolescents, who need our support so bad, come true.”
“Two years ago we established the global partnership between MSC and UNICEF. In Brazil, we support the Urban Centers Platform, which has proven to be one of the best investments we have ever made. We are very proud and hope to work with the organization for much longer”, stated Roberto Fusaro, MSC Cruzeiros General Director for South America.
The big surprise of the meeting was the tribute paid to actor Renato Aragão for his 20 years of activity as UNICEF Goodwill Ambassador in Brazil. Renato received a trophy as a symbol of thankfulness for his contribution to ensuring the rights of Brazilian children and adolescents.
As part of the tribute to Renato, Jacqueline Saturnino Vieira made a moving speech. She joined a project supported by UNICEF when she was only 6 years old. Now, at the age of 26, she helps fulfill children´s rights to learn through the Books Trunk project in which she actively participates.
The Books Trunk project is a UNICEF initiative to develop the capacity to write and understand texts by children attending public schools in the rural area of the states of Bahia, Alagoas, and Sergipe.
“I had a difficult childhood, just like so many other boys and girls who have grown and are still growing up in Brazil”, said Jacqueline during the ceremony. “To talk about UNICEF is to talk about my own life, about how I regained the right to dream and to grow up with a birth certificate, and about how I believe that this right can reach other children in the Semi-arid region. I thank Renato for helping change the lives of thousands of children, and making them smile in a more dignified life”.
For more information:
Alexandre Amorim, mailto:firstname.lastname@example.org, UNICEF Brazil
Tamar Hahn, email@example.com, UNICEF Latin America and the Caribbean
UNICEF is on the ground in over 155 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.