UNICEF and Cartoon Network Latin America Unite for Children in Latin America and the Caribbean
Initial campaign will encourage kids to protect the planet
Panama/Atlanta, September 13, 2010 - UNICEF and Cartoon Network Latin America have joined forces in a multi-year agreement to promote the well-being and rights of children, encouraging kids and their families to be "agents of change" across the region. The partnership was announced today by UNICEF Regional Director for Latin America and the Caribbean Bernt Aasen and Barry Koch, Senior Vice President and General Manager of Cartoon Network and Boomerang Latin America.
The partnership marks a new phase in the long relationship between the world's premier children’s rights organization and the leading children’s entertainment brand in Latin America and the Caribbean.
In the first phase of the three-year agreement, the organizations will develop a multi-platform campaign engaging kids in exciting and challenging activities around environmental issues. Research by both organizations shows that climate change is a priority concern among children and parents alike.
UNICEF and Cartoon Network Latin America will launch the environmental initiative later this year with a series of public service announcements (PSAs) on its channels. The PSAs will be available rights-free to all broadcasters. Both organizations will use their popular websites to give visibility to the issue of climate change, offering exciting online interactions that will enable kids to create their own cartoons. The partners also agreed to identify fundraising and licensing opportunities in support of UNICEF's work across the region.
Through the alliance, UNICEF aims to broaden public awareness and support for children's rights and the Millennium Development Goals, a United Nations strategy to greatly reduce poverty and inequalities in developing countries by 2015. "We are pleased to partner with Cartoon Network Latin America in our pursuit of creative ways to enable children to be agents of positive change," says UNICEF Regional Director Bernt Aasen. "This initiative matches UNICEF's advocacy and programmatic goals with the enormous media power of Cartoon Network." Cartoon Network Latin America reaches over 30 million households in the region.
For its part, Cartoon Network Latin America is addressing climate change and children under the banner of The Cartoon Movement, its growing corporate social responsibility initiative established in 2007, that seeks to expand its pro-social activities in the region. “Our partnership with UNICEF gives concrete opportunities for The Cartoon Movement to provide fun and meaningful ways for kids to become fully engaged and informed about important issues that affect their lives,” says Senior Vice President and General Manager Barry Koch. “We welcome this chance to partner with UNICEF, whose dedication to the well-being of children and their families is recognized around the world.”
Earlier this year, Cartoon Network Latin America worked with UNICEF to support relief efforts for children affected by the devastating earthquake that struck Haiti in January. Cartoon Network donated US$2 million in airtime to broadcast public service announcements promoting UNICEF's emergency response for children.
The Haiti campaign was followed by an on-air appeal in Brazil to help children affected by lethal floods and mudslides in Rio de Janeiro in March. In addition, Monica, the popular cartoon character who serves as UNICEF Goodwill Ambassador in Brazil, is being featured on Cartoon Network Latin America in an awareness-raising campaign to end violence against children.
In Chile, Cartoon Network aired two PSAs produced by UNICEF addressing children's fears in the wake of that country's earthquake last April, and followed with two UNICEF PSAs on what kids and families can do to protect themselves during flu season.
For more information
Tamar Hahn, firstname.lastname@example.org, Tel: +507 3017485, UNICF América Latina y el Caribe
Larissa Pissarra, email@example.com, Tel: +404 8854398, Cartoon Nework Latin America
UNICEF is on the ground in over 155 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. The regional office of UNICEF is based in Panama.
About Cartoon Network
Cartoon Network Latin America, a Turner Broadcasting System, Inc. 24-hour cable/satellite network reaches 31.5 million households in the region. The network features the best characters in cartoon and live-action settings, including series, movies, music videos and video games, through a multiplicity of platforms including TV, internet, live events, licensed products, and mobile media. Cartoon Network Latin America was launched in 1993 and broadcasts in Spanish, Portuguese and English.
The Cartoon Movement is the framework for the network's comprehensive corporate social responsibility program, encompassing pro-social partnerships, community outreach, programming, advertising and marketing. It brings together Cartoon Network's viewers, employees and others in the region who want to contribute to positive change -- and have fun doing so.