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Nickelodeon and UNICEF launch a new initiative aimed to motivate children in Latin America to take part in making this World a better place

“VERDITO,” Nick’s new character, will help children relate to their environment, and motivate them to make positive changes in their daily lives in order to build a better world

Starting Monday, January 28, “VERDITO” will make Nick’s screen much greener

Miami, FL January 25, 2008 – Nickelodeon Latin America, in collaboration with UNICEF, announces the launch of a new initiative aimed for children throughout Latin America. The campaign will motivate positive changes in their daily lives in order to contribute to a better planet.

Starting Monday, January 28, Nick’s new character, Verdito will make daily on-screen appearances encouraging change with brief, direct and age-appropriate messages that appeal to the Nick audience. Verdito will offer suggestions, challenges and ideas to motivate children to do their part to make the world a better place.

Children are very aware of their surroundings and have a great interest in climate change related issues such as caring for the environment, water conservation and recycling (just to name a few). For these reasons, Nickelodeon and UNICEF have joined to launch a global initiative to educate children on their rights, present options, and give them an opportunity to share their opinions on these issues and take action.

“Children are a fundamental part of building a better future, and providing them with the tools to become more aware of their environment is one of our goals. It is important to reach children in a fun and creative way that they can identify with. We at UNICEF are happy to be part of this initiative with Nick, and to have Verdito as a character we can count on to motivate children to contribute to and be a part of a better planet,” said Nils Kastberg, UNICEF’s Regional Director for Latin America and the Caribbean.

Verdito is a square-shaped animated character who happens to be green, very green, and being green is very cool. Being green means being aware of your surroundings; especially caring for the world around you in order to become a better and more compassionate adult. Like a child, Verdito is constantly noticing what goes on around him, thinking about it and creating his own ideas, suggestions and solutions. Verdito symbolizes the common sense innate in every child, always expressing his opinions in a way children find fun and exciting. He is the voice of reason, and it can be said that his unwavering and powerful smile is the symbol of his commitment to living a very, very happy life. Verdito jumps for joy, dances and celebrates every time he does a good deed. Being green brings happiness.

“Today more than ever children express their opinions and concerns and want to contribute their ideas and initiatives,” said Tatiana Rodríguez, VP of Programming for Nickelodeon Latin America.  “Nick is a network recognized for listening to its audience. Acknowledging our audience’s concern for the environment, the idea was born to partner with UNICEF for a green campaign that goes beyond the television screen.”

Among the concepts presented by Verdito are:

  • Being kind to others
  • Respecting differences in others
  • Caring for nature and the environment to address climate change
  • Eating well and staying active
  • Finding and pursuing things that bring you joy
  • Having the freedom to be yourself
  • Helping others
  • Planting a tree

As a side note, Verdito is the cousin of none other than Cubito, the orange square-shaped animated character that provides on-air programming information on Nick.

For further information
Wivina Belmonte, mailto:wbelmonte@unicef.org UNICEF Latin America and Caribbean
Patricia Cervantes, pcervantes@unicef.org, UNICEF Latin America and Caribbean
Marimar Rivé, marimar.rive@mtvstaff.com, MTV        

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About UNICEF
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence.  The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

About MTV Networks Latin America, Inc.
A unit of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates MTV Latin America, Nickelodeon Latin America, VH1 Latin America, Viacom Networks Brazil and the MTV Networks Digital Suite, a package of three digital services – MTV Jams, MTV Hits, and VH1 Soul. Customized versions of the brands in Spanish and Portuguese can be seen throughout Latin America in more than 20 countries. MTVNetworks Latin America  also connects with its audiences interactively through its websites: www.mtvla.com, www.mundonick.com and www.vh1la.com, as well as through its broadband and community sites:  www.mtvrevolution.com, www.mundonick.com/nickturbo and www.lazona.com.

 

 
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