Policy, Planning, Advocacy & Communications
Millions of Kenya’s children are at risk of exploitation and abuse, poor health and development and receive only limited education. Particularly disadvantaged are the children, especially girls, who live in the most deprived communities - whether in the slums of Nairobi or in the arid regions of northern Kenya - and children and families affected by HIV/AIDS. Meeting these challenges by fulfilling the rights of children, can only be realized if resources are appropriately allocated and utilized with the participation of civil society, communities, families and children.
The Communication, Partnership and Participation (CPP) programme assists the UNICEF Kenya Country Programme to achieve UNDAF Outcomes and to achieve MDG goals related to reducing poverty and hunger, reducing child mortality, ensuring access to basic education, promoting gender equality, reducing HIV/AIDS and promoting partnerships for development. This programme also plays a key role in promoting awareness and effective strategies for ensuring the protection of children, as reflected in the Millennium Declaration.
The programme works with all sectors in UNICEF in addressing these challenges through communication initiatives operating in three key result areas. Advocacy for political mobilisation, policy development, dissemination and implementation; Partnerships to build social and strategic alliances to raise awareness of child rights issues and increase the local resource base for child rights programming; and Participation to increase utilization of services, improve governance through the human rights based approach, encourage adoption of positive behaviour, promote social change and empower children, young people, women, families and communities by engaging them in social development and protection.
The programme works in tandem with the Strategic Planning, Monitoring and Evaluation programme, through interventions that are planned and implemented in cooperation with programme sections and partners.
Key strategies include producing high quality advocacy documents and broad media coverage of child policy and legislation issues, including development and maintenance of the UNICEF Kenya website as a knowledge centre on children; training for public and private media and programme communication practitioners to build capacity in advocacy and behaviour/social change communication; research-based development and impact evaluation of IEC materials; and expanded partnerships with private sector companies to meet fund raising targets while also promoting positive policies for children.
Particular attention is given to cooperation with UN partners to strengthen capacity of key institutions and organizations in behaviour and social change communication in regard to HIV-AIDS. This includes assistance in developing and implementing effective communication strategies for HIV-AIDS, including stigma reduction, as well as documenting, supporting research, and assisting coordination of behaviour/social change communication related to HIV-AIDS among key partners.
The programme specifically supports the development and implementation of an integrated communication strategy to support the Kenya Education Sector Support Programme, the implementation of community participation related to the Water Act, the development and implementation of a national communication strategy to improve child health and nutrition, and communication to reduce violence and improve social protection for the most vulnerable children.