Getting a taste of UNICEF at Iran's agro-food exhibition 2008
Tehran, 28 May 2008 – UNICEF is prominently present in this year’s International Food, Beverage and packing Technology Trade Fair in Iran, thanks to its partnership with two of the country’s main food production companies.
The exhibition is host to hundreds of Iranian and international food production companies, which put their latest products at public display. Profiting from the more than thousands of visitors that are expected to pay a visit to the fair between 25 and 28 May, UNICEF Iran and Golestan, a household name for tea in Iran, opened a stand that combines information and advocacy with entertainment: while parents thumb through UNICEF brochures on child rights, their children can get their faces painted and pick up a bag with small presents.
Both Tak Makaron, Iran’s market leader in producing pasta and other food stuffs, and Golestan support UNICEF’s Integrated Early Childhood Development programme in three disparity provinces in Iran – Sistan and Balouchistan, Hormozgan and West Azerbaijan. They join a growing list of Iranian companies that have decided to make a contribution to society and assist UNICEF in its work for child and women’s rights.
“Through this partnership with UNICEF, I wanted to generate more interest for similar support of children,” says Mohammad Kermanian, member of Tak Makaron’s board of directors. Ali S. Gerami, managing director of Golestan, said his company was proud to cooperate with UNICEF. “We want to support the goals of the organization – helping Iran’s children, in particular in disparity areas.”
Alexander Nitzsche, UNICEF Iran’s Chief of Communication, underlined the social relevance of such partnerships. “Especially in countries with substantial natural and human resources such as Iran, the support from the corporate sector for UNICEF’s work goes beyond the monetary help – it shows a serious commitment for social development.”
UNICEF works with corporate partners all over the world. Support comes in many different forms, from direct donations, sales of UNICEF greeting cards, marketing promotions and in-kind donations.