|© UNICEF USA|
|Players of the UNICEF World Heroes game collect aid supplies in the back of a UNICEF vehicle.|
NEW YORK, 17 March 2005 - The US Fund for UNICEF’s ‘World Heroes’ game has won the Amusement prize at this year’s South by Southwest (SXSW) Interactive Web Awards. The ceremony, which is now in its twelfth year, brings together digital innovators from around the world for four days of speeches and discussions.
UNICEF World Heroes invites players to become a volunteer and catch aid supplies as they’re parachuted from an aeroplane.
“We’re delighted that the game’s content and design has been recognised by the industry”, says Tim Ledwith, Internet Director at the US Fund for UNICEF. “It was developed last year with the web consultants Mindshare Interactive Campaigns to engage a future generation of UNICEF supporters. Judging by the traffic passing through the site, it’s working.”
The gala award ceremony on 13 March was hosted by comedian Laura Swisher, from ‘Unscrewed with Martin Sargent’ on G4techTV and NBC's ‘Last Comic Standing’. She announced winners in over twenty categories ranging from ‘Best Experimental’ to ‘People's Choice’ to ‘Best of Show’.
Entry to the Web Awards is restricted to sites that launched in 2004 so that winners reflect the Internet's latest trends in design and content.
"The event was full of so many wonderful surprises," explained SXSW Web Awards Coordinator Shawn O'Keefe shortly after the ceremony. "It's amazing to bring together the top industry talent, whose creativity drives development on the web. And it is always a pleasure for us to host this event for the international online community."