|© Japan Committee for UNICEF|
|Ambassador of the Japan Committee for UNICEF Dr. Agnes Chan Miling with a group of children during her field trip to Cambodia in August 2002.|
The Japan Committee for UNICEF was founded in 1955. It has grown to become a leading institution for the advocacy of children’s rights in Japan. For the last five consecutive years, the Japan Committee has been the largest donor of private funds raised for UNICEF around the world, contributing more than US$100 million to UNICEF in 2003.
The Japan Committee works actively with a wide range of supporters, including private individuals, local volunteer organizations, schools and members of the business community throughout the country. It also works closely with parliamentarians and government agencies to promote full implementation of the Convention on the Rights of the Child.
Over the last few years the Japan Committee has organized a series of advocacy campaigns against commercial sexual exploitation of children, child trafficking and child soldiers. In addition, it conducts diverse information and education programmes across the nation to promote better understanding of the needs of children in the developing world.
The Japan Committee’s fundraising activities include direct mail campaigns, the monthly support programme, the legacy programme, greeting cards and products sales, and corporate partnerships. Individual donors form by far the strongest support base for the Japan Committee, by providing over 75 per cent of the funds it raises for UNICEF each year.
Key celebrities who support UNICEF include Tetsuko Kuroyanagi, an accomplished actress, who has served as a UNICEF Goodwill Ambassador since 1984, and Dr. Agnes Chan Miling, a popular singer and television personality, who has been active as the Japan Committee’s Ambassador since 1998.
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