|Montblanc Ambassador Eva Green, Caryl M. Stern, president & CEO of the U.S. Fund for UNICEF, and Montblanc International CEO Lutz Bethge at the Los Angeles event.|
LOS ANGELES, USA, 15 March 2010 – The night before the 82nd annual Academy Awards ceremony in Hollywood, Montblanc hosted a cocktail event in Los Angeles celebrating the high quality writing instrument maker’s ‘Signature for Good’ initiative in support of UNICEF. At the event, Montblanc International CEO Lutz Bethge presented a $2 million cheque to Caryl M. Stern, president & CEO of the U.S. Fund for UNICEF, who accepted the donation on behalf of UNICEF’s global partnership with Montblanc.
As part of the event this year, celebrity guests were invited to write their ‘wishes’ for children’s education on a piece of paper and hang them on a symbolic Montblanc Wish Tree. Some of the red carpet guests in attendance included Montblanc Ambassador Eva Green, Quentin Tarantino, Jamie Foxx, Kate Bosworth, Kelly Osbourne, Gwen Stefani, and Mira Sorvino.
UNICEF Education Programmes
UNICEF believes that all children have the right to a quality education. All children deserve to be able to read and write – and all the opportunities that literacy brings. Yet today, only 60 per cent of secondary school-age children worldwide attend classes. Others are either still enrolled in primary schools…or are not in school at all.
UNICEF is committed to ensuring that all children realize their right to a quality basic education – one of the Millennium Development Goals – and advocates for universal primary education for all children, and girls overlooked in particular. UNICEF works to enhance early child development and schools’ quality standards. This includes training teachers, raising awareness in communities and with parents, providing school supplies, distributing education kits in emergencies – to enable children to continue learning even in fragile environments – and advocating with governments to improve education policies to benefit every child. In 2007 alone, UNICEF provided over 12 million students and more than 100,000 teachers worldwide with education kits and other supplies.
Montblanc supports UNICEF’s position on the importance of reading and writing, and has been a dedicated supporter of UNICEF education programmes in Asia, Africa and Latin America since 2004, contributing over $3 million.
The 2009-2010 ‘Signature for Good’ Initiative
On 1 June 2009 Montblanc launched a new product collection as part of the ‘Signature for Good’ initiative. For every item sold from the collection between 1 June 2009 and 31 May 2010, Montblanc has committed to donating a percentage of the proceeds to UNICEF.
The ‘Signature for Good’ campaign will help raise funds to support UNICEF worldwide education and literacy programmes.
As of March 2010, over $2 million had been raised worldwide. Additional funds raised will continue to benefit UNICEF programmes through 31 May 2010, when the campaign concludes.