Writing a Communication Strategy for Development Programmes
Date: 01 December 2008
Country: Bangladesh
Audience: Media
Language: English
Source: UNICEF Bangladesh
Themes/topics: communication concepts, models, behavioural analysis, community participation, strategy design, monitoring outcomes
This practical guide explains in detail how to create programme communication strategies to achieve social and behavioural change. The publication is aimed at development professionals and explains the entire process of strategy development, from the initial analysis at programme, participant and behavioural levels, to the use of analysis results to shape communication strategies and finally to implementing and monitoring the communication strategy. View/Download:Writing a Communication Strategy for Development Programmes (pdf)
UNICEF Bangladesh
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