Corporate Partners
UNICEF considers the private sector an important partner in advancing its mission for the health, equality, education and protection of every child. Types of Corporate Partnership:
1. Cause Related Marketing or Co-Branding Partnership
Companies can choose to link their brand with UNICEF. You can significantly enhance corporate reputation, raise brand awareness, increase customer loyalty, build sales, create press coverage, while committing yourselves for a better lives for children in Indonesia.
Sample link IKEA (www.unicef.org/corproate_partners/index_42735.html)
2. Cash Donations
A company can arrange to make a corporate gift to any of UNICEF’s programmes. Supplying feedback reports is just one of the many ways we keep companies up to date on how their social commitment has made a difference to children’s lives.
Sample link Barcelona FC (www.unicef.org/corporate_partners/index_39585.html)
3. Events and Sponsorship
Events form a vital part of UNICEF’s fundraising and marketing mix, providing an ideal opportunity for supporters to participate – combining fun and enjoyable occasions with an advocacy message.
4. Employee Fundraising
UNICEF works with a range of blue chip companies on campaigns carefully tailored to each individual companies needs and engaging all levels of staff.
Sample link DHL (www.unicef.org/corporate_partners/index_39593.html)
5. Multidimensional Partnership
A combination of the above types
Benefits of being a UNICEF corporate partner include:
- Demonstrating corporate social responsibility in action
- Boosting the sponsor's brand identity
- Branding synergy between sponsors and UNICEF
- Raising pride and motivation for the corporation’s stakeholders
- Supporting the nation’s children equates to building a market for the future
Contact UNICEF:
(62 21) 570 5816 ext. 235, 555
Monday to Friday 8 a.m. till 3.30 p.m.
Fax: (62 21) 571 1215 or
Email to: jakarta@unicef.org
UNICEF
Wisma Metropolitan II
10th floor,
Jl. Jend. Sudirman Kav. 31
Jakarta 12920
