Less Indonesian children could suffer malnutrition thanks to partnership with Indomaret and its customers
Jakarta, 1 June 2012 – The risk of malnutrition for Indonesian children could be reduced thanks to a new partnership launched between UNICEF and Indomaret. For the next four months, Indomaret will be collecting donations from customers in all its outlets across Indonesia, with funds raised supporting UNICEF’s work to improve understanding amongst families on how to prevent malnutrition.
“Today in Indonesia, 1 out of every 3 children under the age of five suffers from malnutrition,” said UNICEF Representative in Indonesia Angela Kearney. “Malnutrition causes half the deaths of Indonesian children, and for those who survive, malnutrition still leads to long term problems such as reduced brain development that affects intelligence and learning potential; reduced physical growth which in turn can lead to weakened immunity to disease and low productivity; and increased risks of various degenerative diseases such as diabetes, obesity, heart disease and strokes.”
Indomaret customers are being invited to donate their small change to support the campaign. In addition, customers can also make further donations as they wish. Contributions will support initiatives to raise awareness on proper feeding of newly born and young children amongst pregnant women and nursing mothers.
"This partnership enables people to make even a small financial contribution to achieve big results, because every rupiah really does add up,” said Ms. Kearney. “We applaud the support of Indomaret and its customers in helping us to improve the lives of countless Indonesian children across the country.”
Indonesia’s national nutrition programme prioritizes the promotion of breastfeeding and appropriate feeding for young children, promotion of better hygiene practices and the provision of critical micronutrients such as vitamin A.
In addition to the human cost, malnutrition is also costing Indonesia Rp 62 trillion every year in lost productivity through poor education standard and reduced physical capabilities, according to recent studies.