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Why partner with UNICEF

Celebrities Supporting UNICEF’s Work in India

 

Why partner with UNICEF

UNICEF offers corporate partners a unique opportunity to align with the world's leading and most respected children's organization to ensure the health, education, equality and protection of all children is advanced.

Recognizing that the private sector can be an important partner in addressing problems confronting the world’s children on many levels, UNICEF enters into alliances with companies that are characterized by shared agendas that leverage each organization’s collective strengths.

The most successful corporate partnerships are multi-faceted and integrated into a company’s public affairs, philanthropic, marketing and communications strategies. There are many ways to shape a high-impact partnership. Activities may range from sponsoring international, regional and national events to developing multi-stakeholder partnerships to investing in multi-year grants that support UNICEF’s core programmes.

By partnering with UNICEF in cause marketing, corporations can build brand awareness, enhance retail, client and customer relationships, and increase sales and market share.  Strategic grants and contributions can support programmes aligned with the company’s interest and core competencies, involve employees in several ways such as through giving and matching gift programmes, and leverage gifts in-kind.

UNICEF can offer communication and PR support through the following assets: well-known Ambassadors and Supporters of UNICEF; global and national communications networks, websites, donor magazines, and mailings. Some partnerships have been highlighted in corporate card brochures, at VIP events, through direct mail and in email newsletters.

How you can partner

Companies can collaborate with UNICEF through:

• Innovative advocacy-driven partnerships

Alliances that are aimed to make identifiable and lasting contributions to the lives of children by promoting positive and children friendly changes, innovations in business practices

• Cause related marketing

Alliances through which companies can donate a percentage of their brand’s sales to UNICEF thematic focus areas
‘A new consumer behavior study confirms that cause-related marketing can exponentially increase sales, in one case as much as 74 percent, resulting in millions of dollars in potential revenue for brands.’

• Employee Programs and Matching Grants

Giving employees the opportunity to be in involved in a cause strengthens the connect with their company and UNICEF

• Philanthropic grants

One off support to UNICEF thematic and programmatic requirements

• Participate in and support UNICEF’s campaigns

A corporate partnership with UNICEF offers:

• An opportunity to partner leading global organization working for the rights of children
• A strategic step towards organizing or moving forward in your CSR engagement
• A smart and innovative way to engage your stakeholders – consumers or employees, and strengthen your connect with them
• Adds to your brand’s goodwill and sustainability efforts, while impacting and improving the lives of children

Some of our Corporate Partners:

IKEA

Since 2000, UNICEF is partnering with IKEA Social Foundation to deliver tangible benefits in child rights, such as health, education, and protection, for millions of children and women in India

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EXIDE

Exide Industries limited (Exide) has joined hands with UNICEF in India to support its Child Environment Programme that works to create better environmental conditions for underprivileged children in West Bengal.

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H&M and UNICEF

In July 2009 H&M entered into a new project with UNICEF called All For Children. The project focuses on protecting the rights of children in cotton producing areas in the state of Tamil Nadu in southern India.

Oxford Bookstores

Apeejay Oxford Bookstore’s partnership with UNICEF India raises funds for UNICEF’s education programmes in India.

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Barclays

Barclays and UNICEF joined forces to launch Building young futures in 2008. The three-year programme aims to empower thousands of young people across 13 countries including India, by providing them with the support and skills they need to achieve a brighter economic future for themselves and their communities.

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Deutsche Post DHL

Deutsche Post DHL and UNICEF have been partnering since 2006 to save children's lives.  In Nandurbar, Maharashtra, one of the poorest regions in India, child mortality is high. With the help of Deutsche Post DHL, UNICEF works to improve the health care system developing and implementing village health and nutrition plans. Additionally, UNICEF set up information posts educating people on preventing and treating malnourishment and communicable diseases, training workers and midwives, and much more.

 

 

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Health, Education, Equality, Protection
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