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Communication Officer (Online Content Management)

Location: New Delhi
Closing date: 15 August 2012

Purpose Of The Post

Under the general supervision of the Communication Specialist – L3, maintains and manages on-going, daily engagement over the UNICEF India website and across all social media and third party online outlets; oversees the production and dissemination of content and priority advocacy materials, in line with office-wide communications production plan and in coordination with sections and state offices. 

Monitors engagement and results across all platforms, analyses these, and incorporates lessons learned into future work and production planning across the India Country Office.

Major Duties and Responsibilities

1. Contributes to the development of the UNICEF India Country office website management strategy, including the building of internal systems and processes to facilitate the website’s development, expansion and promotion, based on the needs of the country programme, and provides limited technical guidance and support to UNICEF ICOs Intranet.

2. Maintains an overview of all content on the ICO website, providing continuous editorial maintenance as well as soliciting, editing and uploading fresh content from the field and programme sections. Maintains a continuously updated, office-wide plan for the production of communications and advocacy packages, in line with advocacy priorities and prioritised communications needs.  Annual production plan should include products, themes and upcoming events, mapped against these prioritized requirements.  Identifies, collects and manages new and potential content (e.g. studies, publications, photographs, video) to ensure the continued expansion of the website’s resource function and the go-to online location for anything relating to children in India.

3. Facilitates the editorial process for stories and other content, including approval by relevant technical sections. Serves as the primary print editor for grammar, writing style, etc. for all web stories received. Regularly uploads cleared stories and content (e.g. photo stories, videos). On a needs basis, travels to the field to write innovative web stories / assist state offices in profiling state initiatives on the web. Plans and chairs inter-sectoral production plan meetings, preparing and disseminating agendas and meeting minutes, following up on agreed action points with relevant individuals. Disseminating the production plan and encouraging adherence.

4. Develops and maintains close collaboration and work relations with NYHQ on web issues/uploads etc. as well as with photographers, writers, videographers and other institutional contractors in relation to the website management and coordinates travel related to website related assignments. Manages the contracting out of writing, photography, videography, Flash design or other production in line with production plan. Suggests high quality web packages to be pitched to Geneva for the on-line magazine and to NYHQ for global dissemination and assists in coordinating their preparation and dispatch.

5. Monitors the number and nature of visitors to the UNICEF India website, reviewing feedback and preparing reports on these for review. In consultation with supervisor, develops and implements a website promotion plan, including liaising with partners on link-ups, optimising the websites content for search engines and more.

Prepares regular (e.g. monthly) update email highlighting new material on the website and promoting its content, both internally and to external subscribers. Acts as the contact person for internal enquiries on all communication materials available via the website and promotes the re-use of these materials internally. Oversees and manages an email engagement plan, preparing regular (e.g. monthly) email broadcasts to supporter database, to promote ongoing engagement on child rights issues and to increase the number of email subscribers.

6. Maintains and manages on-going, daily online engagement, across social media and third party online outlets. Continuously works to improve and increase engagement and dialogue on child rights issues on social media networks leading to an increase in engagement levels and an increase in the number of online supporters / followers. This includes the maintenance of UNICEF India web presence across major Indian web portals (e.g. Yahoo!, Rediff), popular social networking sites (e.g. Facebook, Twitter), content sharing networks (e.g. Youtube) and promoting traffic between these sites and the UNICEF India website.  Builds contacts and liases with online partners and institutions to promote this engagement. Works with Civic and Social Media section in NYHQ to incorporate global lessons into the work in India and to share lessons from India with a global UNICEF audience.

Qualifications And Competencies

a) Education

University degree in a subject relevant to the field (humanities, sociology, development studies)  with  commensurate work experience and / or training in web content management.

b) Work Experience

Excellent writing, editing, and proofreading skills; Experience working on the content, publishing, design, development and promotional aspects of major organizational websites; Knowledge of UNICEF programs/development and the Indian context a great asset. Strong organization and communication/interpersonal skills required.  Knowledge of the Red Dot Content  Management System / and or other content management systems also an asset . Basic knowledge of design and lay-out.

Two years relevant professional work experience in web content management especially in a development field.

C) Languages

Fluency in English .

d) Competency Profile

ii)  Core Values (Required)
• Commitment       • Diversity and Inclusion      • Integrity
ii)  Core Competencies (Required)
•  Communication  [ II ]  •  Working with People  [ I ]  •  Drive for Results  [ I ]

ii) Functional Competencies (Required)

  •  Formulating Strategies and Concepts  [ I ]    •  Relating and Networking   [ I ]  
  •  Persuading and Influencing    [ I ]                   •  Applying Technical Expertise   [ I ]                      
  •  Learning and Researching   [ II ]                     •  Planning and Organizing  [ II ]             

iii)  Technical Knowledge  

a) Specific Technical Knowledge Required (for the job)

Specific and up-to-date working knowledge of:

 Executive Board and other policy documents. 
 Executive Directives,
 Thorough knowledge of Mid-Term Strategic Plan (MTSP)
 UN/UNICEF Policy Papers
 UNICEF programme policy, procedures and guidelines.
 Rights-based and Results-based approach and programming in UNICEF
 General administrative and financial guidelines.
 Human resources manual
 UNICEF communication and other DOC guidelines
 Communication toolkit
 Brand Toolkit and Brand Book
 UNICEF Stylebook
 Ethical Guidelines on Reporting on Children

b) Common Technical Knowledge Required (for the job group)

General knowledge of:

 Communication practice, methodology and practical application. Knowledge of current theories and practices in communication research planning and strategy.
 Fundamentals of working in various media formats – print, audio, video, web etc.
 Computer systems, including internet navigation, office applications, and specifically, interactive digital media.
 United Nations or other international organizations; good understanding of world affairs, current events and international development issues
 Global human rights issues, specifically relating to children and women, and current UNCEF position and approaches.
 UNICEF communication goals, visions, positions, policies, guidelines and strategies.
 UNICEF policies and strategy to address national and international issues, including emergencies.
 UNICEF emergency communication policies, goals, strategies and approaches, including emergency preparedness.

c) Technical Knowledge to be Acquired/Enhanced (for the Job)

 Knowledge and expertise in management, communication strategy and networking.
 Technical competence in producing content for various media formats – print, audio, video, web etc.
 UN policies and strategy to address international humanitarian issues and the responses.
 UN common approaches to programmatic issues and UNICEF positions
 UN security operations and guidelines.

e) Competencies

• Knowledge of basic database management and web-design as well as web research. Good writing skills and ability to draft clearly and concisely ideas and concepts in written and oral form; specific skills in writing articles/stories for web.

• Proven ability to effectively manage relationships with vendors, institutional and individual contractors.
• Proven ability to work as part of a team.  Good interpersonal skills to effectively liaise with colleagues.

• Well versed in computer systems, internet navigation and various office applications, specifically interactive digital media and design.

Applications consisting of a covering letter; an up-to-date CV and a completed Personal History form (download)  should be sent to devpro@pmsind.co.in by 15 August 2012.  In order to ensure that your application is sorted correctly, please clearly mention the post title and location in the subject line of your e-mail/application. Only applications of short listed candidates will be acknowledged.

UNICEF does not charge any fee at any stage of the recruitment process (application, interview, meeting, traveling, processing, training or any other fees). UNICEF is a non-smoking working environment. Applications from qualified women are encouraged.



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