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Communication Specialist

Location: Bhubaneswar
Closing date: 15 August 2012

Purpose of the Post

Responsible to catalyze social and policy change to the benefit of children through dialogue and engagement, as well as building strategic partnerships and networks with key influencers and decision makers. The post holder will be strategic and use evidence-based communication planning, working closely with C4D and Social Policy sections on new emerging areas of child and adolescent participation and policy advocacy for children’s issues.

The post holder will work mainly at the State level. He/she also will work under the daily supervision of the Chief of Field Office and overall guidance from the Chief of Communication and Advocacy. The post holder will work for the overall objective of promoting awareness, understanding, support and response for children’s and women’s rights.

Major Duties And Responsibilities

Communication strategy

Ensures that UNICEFs State Office has a clear communication strategy and relevant work plan to support the state priorities and get children’s issues into the public domain; increase media visibility & encourage public discourse on key children’s issues;increase public discourse and action among civil society and support policy advocacy efforts with legislative assembly members on changes required in policies/legal frameworks and implementation of those policies/legal frameworks.

Networking and partnerships

Ensures that the state office has a well maintained network and continually developed contact list of individuals, groups, organizations and fora (including Government, media, UN, children’s and youth groups and bilateral counterparts), whose support is essential to/can assist in achieving the advocacy and communication objectives of the communication strategy.

Maintains and continually develops a contact list of appropriate, state-known personalities who have been identified, engaged and support UNICEF’s effort and who may actively participate in special events and activities that support country programme goals.

Programme implementation

Develops strategies for public and policy advocacy on identified advocacy priorities for the State Office, with key focus on knowledge dissemination and use.
In collaboration with Sectoral /SPME colleagues, designs, manages and implements specific media advocacy plan and results-focused communication campaigns to create public awareness and demand for needed changes in policy, legal frameworks or implementation of Flagship programmes.

Analyzes and evaluates data/evidence for use to meet advocacy priorities and objectives of the state and to define most effective approaches and channels to be used.

Ensure active use of all available online channels to increase visibility of children’s issues and child rights awareness and UNICEFs work with digital communication, using UNICEFs website, Facebook page, Youtube and Twitter.

Coordinates the efforts to provide a platform for children and young people to raise their voice and increase awareness of children’s rights in the State, working closely with children’s and young people’s organisations in collaboration with CP and SPPME colleagues. 

Coordinates and supports visits of journalists, NatComs, Corporate Donors, film producers etc. and ensures  web/media coverage to increase UNICEFs visibility for fundraising purposes..

Monitoring and Evaluation

Ensures that communication baselines are established against which the achievement of objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis.
Undertake field visits to monitor advocacy & partnerships initiatives (including cash and supply assistance), as well as conducting periodic programme reviews with government counterparts and other partners as required.

Capacity Building and support 

Ensures that the Chief of Field Office and other programme colleagues are provided with professional expertise and advice on all aspects of external relations communication as required; opportunities are identified and addressed for building communication capacity among state office team members, media and other relevant partners.

Working with the concerned UNICEF section, assists government authorities to plan and organize capacity building programmes for strengthening advocacy and communication campaigns.

Inter-sectoral collaboration

Proactively collaborates within state and/or sector with programme colleagues to give and receive knowledge and assistance to inform the work of Advocacy and Communication, Close collaboration in planning and implementation under PCR 3 and 4 will be maintained with C4D and SPPME colleagues. Pooling resources for more effective programming.


Ensures that human resources and financial resources (budget planning, management and monitoring) are both effectively managed and optimally used.

Content Creation and production

 Writes programme updates/reports for select programmes, prepares sitreps during an emergency with support from emergency focal person,  updates state level fact sheets and develops content for our digital communication platforms (including human interest stories). Supports the development of publications and AV production in support of the Communication strategy. Consistent use of the UNICEF branding and production guidelines will be safeguarded.

Qualifications And Competencies


Advanced university degree in Communication, Journalism, Public Relations.

Proven skills in advocacy ,information and communications, networking, and ability to relate this to mass media, and government officials and for public discourse.  

Work Experience

Minimum five years’ progressively responsible professional work experience in national, state and community levels in advocacy ,information and  communications related to social development.


Fluency in English and Hindi. Knowledge of local working language of the duty station an asset.

d) Competency Profile

i) Core Values (Required)

• Commitment       • Diversity and Inclusion      • Integrity

ii)  Core Competencies (Required)

•  Communication  [ II ]  •  Working with People  [ I ]  •  Drive for Results  [ I ]

iii) Functional Competencies (Required)

  •  Formulating Strategies and Concepts  [ I ]      •  Relating and Networking   [ I ]  
  •  Persuading and Influencing    [ I ]                    •  Applying Technical Expertise   [ I  
  •  Learning and Researching   [ II ]                      •  Planning and Organizing  [ II ]             

 iv) Technical Knowledge  

a) Specific Technical Knowledge Required (for the job)

Specific and up-to-date working knowledge of:

 Executive Board and other policy documents. 
 Executive Directives,
 Thorough knowledge of Mid-Term Strategic Plan (MTSP)
 UN/UNICEF Policy Papers
 UNICEF programme policy, procedures and guidelines.
 Rights-based and Results-based approach and programming in UNICEF
 General administrative and financial guidelines.
 Human resources manual
 UNICEF communication and other DOC guidelines
 Communication toolkit
 Brand Toolkit and Brand Book
 UNICEF Stylebook
 Ethical Guidelines on Reporting on Children
  b) Common Technical Knowledge Required (for the job group)

General knowledge of:
 Communication practice, methodology and practical application. Knowledge of current theories and practices in communication research planning and strategy.
 Fundamentals of working in various media formats – print, audio, video, web etc.
 Computer systems, including internet navigation, office applications, and specifically, interactive digital media.
 United Nations or other international organizations; good understanding of world affairs, current events and international development issues

 Global human rights issues, specifically relating to children and women, and current UNCEF position and approaches.
 UNICEF communication goals, visions, positions, policies, guidelines and strategies.
 UNICEF policies and strategy to address national and international issues, including emergencies.
 UNICEF emergency communication policies, goals, strategies and approaches, including emergency preparedness.
 Gender equality and diversity awareness

c) Technical Knowledge to be Acquired/Enhanced (for the job)
 Knowledge and expertise in management, communication strategy and networking.
 Technical competence in producing content for various media formats – print, audio, video, web etc.
 UN policies and strategy to address international humanitarian issues and the responses.
 UN common approaches to programmatic issues and UNICEF positions
 UN security operations and guidelines.

Other Skills & Attributes

• In depth understanding and knowledge of the sector
• Current knowledge of development issues, strategies, as well as  programming policies and procedures in development cooperation. 
• Understanding of the importance and role of partnerships
• Proven ability to conceptualize, innovate, plan and execute ideas, as well as to impart knowledge and teach skills.
• Analytical, negotiating, communication and advocacy skills.
• Report writing
• Training ability.
• Computer skills, including internet navigation, and various office applications.

Applications consisting of a covering letter; an up-to-date CV and a completed Personal History form (download)  should be sent to devpro@pmsind.co.in by 15 August 2012.  In order to ensure that your application is sorted correctly, please clearly mention the post title and location in the subject line of your e-mail/application. Only applications of short listed candidates will be acknowledged.

UNICEF does not charge any fee at any stage of the recruitment process (application, interview, meeting, traveling, processing, training or any other fees). UNICEF is a non-smoking working environment. Applications from qualified women are encouraged.



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Health, Education, Equality, Protection