Oxford Bookstore Encourages Customers to Support Every Child’s Right To Education
NEW DELHI, 22 February 2011– Oxford Bookstore has joined hands with UNICEF India to help raise funds for UNICEF’s education programmes in India. Through the partnership, Oxford Bookstore aims to encourage its customers to support every child’s right to education.
The partnership, commencing 1 March, will for next seven months, encourage customers to donate Rs. 10 to UNICEF every time they make purchase at the designated Oxford Bookstores in major metros of the country.
Commenting on the partnership, Chief of Resource Mobilisation at UNICEF, Clement Chauvet, "This is an important partnership for us. It is an effective way to engage with people and create awareness about issues impacting children while at the same time, mobilizing crucial funds for our work”.
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