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Kyunki... celebrates the end of its second season on air
The 260th episode of UNICEF’s innovative entertainment-education drama serial, Kyunki…Jeena Issi Ka Naam Hai, was telecast on the 15th of February 2010 bringing down the curtain on its second season on air

Kyunki… Inspiring better living for young girls
Kyunki… is an informative drama serial adopting messages from UN publications Facts for Life and is designed to educate and bring about attitudinal, behavioral changes amongst women between 15-34 in underserved Hindi speaking communities

Kyunki… turns one year old on World Health Day
World Health Day 2008 saw the telecast of the first episode of UNICEF’s entertainment-education serial Kyunki Jeena Issi Ka Naam Hai. Since then the serial has made its mark as a unique communication effort inspiring viewers to change their attitudes.

Statement by UNICEF Executive Director, Ann M. Veneman on World Health Day, 2009
NEW YORK, 7 April 2009 - “The critical importance of healthcare to emergency response is the theme for this year’s World Health Day 2009. The annual day commemorates the founding of the World Health Organization (WHO).

Orissa Governor Releases
The SOWC 2009 report dedicated to newborn and maternal health was released at a glittering function held at the Governor’s House, Raj Bhawan here on February 24.

Kyunki… a drop of life
Around 30 kilometers outside of the city of Bareilly in Uttar Pradesh is Devchauraha, site of one of the approximately 108,000 polio vaccination booths that were set up on the 1st of February 2009. The village buzzes with activity.

Global Measles deaths drop by 74 percent
Measles deaths worldwide fell by 74 percent between 2000 and 2007, from an estimated 750,000 to 197,000.

DHL partners with UNICEF to empower communities to improve child survival in Maharashtra
DHL, the world’s leading express and logistics company, today announced its partnership with UNICEF and the Government of India in support of efforts to reduce malnutrition and infant mortality in the Nandurbar District of Maharashtra, India.

Out to Make a Real Change: Kyunki… Jeena Issi Ka Naam Hai
It’s been a long day but the directors of Kyunki… Jeena Issi Ka Naam Hai are happy with the shots they have captured. After all, hard work is a small price to pay for the mission they have set out to achieve.

Bihar launches massive breastfeeding promotion campaign
A state-wide campaign to promote early initiation and exclusive breastfeeding was launched amidst much fanfare in Patna, the capital of the Bihar state, during the World Breastfeeding Week.

Government of Japan pledges Rs 8.3 crores for polio eradication in India
The Government of Japan today pledged 8.3 crore rupees (209 million yen) for the eradication of poliomyelitis in India.

FIVE Circles of Mother Support
Family and friends compose the mother's immediate and continuous support network, which reduces stress and empowers the mother. Social support increases the mother's confidence in her ability to breastfeed.

Converging on the Mother
State specific acceleration strategies are being evolved through a series of social mobilization activities and consultations on Infant and Young Child Feeding.

Action Ideas for the World Breastfeeding Week
In a world where more than 10 million children die before their fifth birthday due to preventable causes, and undernutrition is rampant and associated with over one third of childhood deaths - there is no time to waste!

World Breastfeeding Week 2008 (1-7 August)
This is the Year of Olympics. Like an athlete, a breastfeeding woman also needs support from many quarters to achieve a gold standard.

Sermons and polio with Qazi Saheb in Bijnor
The 260th episode of UNICEF’s innovative entertainment-education drama serial, Kyunki…Jeena Issi Ka Naam Hai, was telecast on the 15th of February 2010 bringing down the curtain on its second season on air

UNICEF dedicates new born care equipment to Warangal district to help in neonatal survival
The Government Maternity Hospital in Hanumakonda, Warangal handles up to 15 deliveries every day — that’s about 450 per month or over 5000 per year.

Bihar launches new diarrhoea medicine to curb child deaths
Bihar has become one of India’s pioneering states to launch the use of Zinc along with Oral Rehydration Salts (ORS) for the management of diarrhoea, which is the leading cause of death among infants.

Saving newborn lives – Purulia’s Special New Born Care Unit
As the due date drew near, Khusboo and Gaur of Hensla village, Purulia district, West Bengal, were filled with anticipation. This was their first baby and Khusboo had carefully followed all the doctor’s instructions for antenatal care.

Maternal death audit unravels the other side of a deafening silence
One of eight children, Rani’s parents had made her drop out of school to take care of her younger siblings when she was just 13. A year ago, they got her married to a 19-year-old boy who had also not completed school.

Mecca-bound Pilgrims call for end of Polio
Javed Mian, 65, is a small-time businessman in the Sabzi Bagh locality of Patna, the capital city of the eastern Indian state of Bihar.

Moradabad celebrates win against Polio with Hockey
It was not only time for celebration but also time for re-dedication to the cause of polio eradication as former hockey Olympians Zafar Iqbal and Dhanraj Pillai, among others, signed a pledge for polio eradication

Reaching the un-reached in Bihar
Polio Virus Type 1, which is the most deadly strain of the polio virus, is said to be holed up in the Kosi and Kamala riverine areas.

India-Pakistan Cricketers Immunise Children Against Polio
Little children’s mouths literally fell open when the cricket players from India and Pakistan immunised them on the eve of the next polio immunisation campaign that started in India on November 25.

Including the excluded
Migrant brick kiln workers become a part of the rural sanitation movement in West Bengal

Indian cricket team present "Bowl Out Polio" bat to UP Chief Minister
Post-match and victory, Indian cricket team player R.P. Singh was called out to receive a special award from Uttar Pradesh Chief Minister Ms. Mayawati in Kanpur.

Channeling youth energy to combat malnutrition
UNICEF’s partnership with NYKS is one of the pioneer initiatives to involve educated and unemployed rural youth in social projects. One such programme is the Universal Salt Iodization programme.

Community mobilisers renew their resolve at Bareilly
BAREIILY (Uttar Pradesh): The tedious journey to Bareilly in western Uttar Pradesh is forgotten as warm greetings are exchanged. Formal work protocol is set aside and a riot of colours gives the Invertis campus, the venue, a festive look.

Polio community mobilisers in Ghaziabad feted for top performance
Ghaziabad, Uttar Pradesh: Friday 27th July was a special day for the 600 Community Mobilization Coordinators (CMCs) of the Ghaziabad sub-region working with the Social Mobilization Network (SMNet) in Uttar Pradesh.

Bihar: Polio eradication in the time of floods
PATNA: After they simmer in the 40-plus heat for two months, when the north Indian plains do get the monsoon showers, it is a time for celebration. The rainy season, however, brings with it an increased risk of poliovirus transmission.

Bihar innovates to immunize children at Shrawani Mela
Every monsoon as the rivers swell with floodwaters, millions of devotees congregate on the banks of the Ganges at Sultanganj, Bihar to celebrate Shrawan, the season of rain.

Breast-feeding can save 70,000 Children annually in Uttar Pradesh
Lucknow, August 2: Ignorance is not always bliss. Certainly not when it can act as a deterrent in saving thousand of young, innocent lives and also pose as speed-breaker in the carving out of a better and more peaceful society.

World Breastfeeding Week celebrated across Tamil Nadu
Chennai, August 1 – 3, 2007: Breastfeeding week is celebrated around the globe between August 1st and 7th and this year, hospitals in Tamil Nadu strove to promote early initiation of breastfeeding...

Statewide campaign in Gujarat to promote breastfeeding
Gandhinagar, 7 August 2007: Although Gujarat is considered to be one of the most developed states in India, ironically, almost every second child under three years of age in the state is undernourished.

Religious leaders to educate about breastfeeding in villages
Lucknow, August 6: Studies have revealed that mother's first milk is one of the biggest life savers for the newborn. But in Uttar Pradesh, only 7.2 per cent of newborns are given this life saving drink in the first hour.

Nature’s way, we should obey
A group of caregivers and community volunteers from Nandurbar watched with sheer astonishment a newborn suckle its mother’s breast on its own.

World Breastfeeding Week 2007 (1-7 August )
In India, the World Breastfeeding Week from 1-7 August 2007 is finding new ways to accelerate reductions in neonatal and infant mortality, by popularizing the concept of promoting early initiation of breastfeeding- using the global theme ...

Protecting innocent children against deadly Japanese encephalitis disease in Assam
Majuli, the cultural nerve center of Assam, is a Sub division in the Jorhat district of the State. This is also the largest riverine island in the famous Brahmaputra River in Jorhat where the whole administration of the sub division is located.

Advocacy through safe motherhood adalats in Orissa
Snehalata got to her feet but she was fumbling for words. Never before, she had found herself in an auditorium, amidst a thousand vociferous women and men. She probably never had held a mike either.

World’s biggest vaccination drive against JE yields 97 per cent results in UP
LUCKNOW: The world’s biggest vaccination drive against Japanese Encephalitis, initiated in Uttar Pradesh on 27 May 2007, was successfully wrapped up in 18 days.

Tackling the challenges to India’s demographic dividend
The dichotomy is tantalizing. While on the one hand, India’s population growth confronts development professionals with grim challenges, it also opens some windows of opportunity because children and youth account for a large share of this growth.

Detecting the high-risk mother
Shivpuri, Madhya Pradesh: In Madhya Pradesh, the number of mothers who had at least 3 antenatal care visits prior to their delivery has increased from 27.1 percent in 1998-99 to 40.2 percent in 2005-06

Maternal death reviews spur communities to action in Purulia
Purulia, West Bengal: A visit to Badakhula village in Purulia district can be an eye-opener. Badakhula has no electricity, no land or cellphones - one among the several ‘no connectivity villages’ in a country emerging as a global hub of information tech.

MAPEDIR - Maternal and Perinatal Death Inquiry & Response Generating local evidence for local action
In rural India, even the poorest spend months planning every detail of a family wedding. The birth of a child, in stark contrast, is considered a routine affair, requiring minimal preparation and expenditure.

Youth power backs Lalitpur’s Baby Friendly Health Initiative
Medical practitioners never tire of listing the virtues of exclusive breastfeeding. But fact remains that a considerable percentage of mothers are bound by tradition and do not practice exclusive breastfeeding.

Youth groups facilitate child survival
The frequent home visits by Jamshya, a youth volunteer from Devmogra village in Akkalkuwa block in Nandurbar district, are purposeful. Quite often he makes time from his routine farming work to go see families expecting a child.

Promoting use of iodised salt in Guna
It was in December 2005, that a local NGO organized a workshop for school students to promote the use of iodised salt, with support from UNICEF. Salt monitors had asked the students to get salt samples from their homes for testing.

Pilgrims visit Ghazi Baba’s dargah as their children get polio drops
Ghazi Baba has as many ways of granting wishes as people have of asking. Those who have asked for children have got them; those looking for healing have been healed.

Tracking newborns for polio immunization
With the strategy now focusing on reaching polio vaccine to the youngest and at the earliest, this critical western Uttar Pradesh district has hit upon a novel idea, to effectively engage trained birth assistants for tracking newborns for immunization.

Moradabad businessman helps polio drive
Moradabad, a town in western Uttar Pradesh known for the polio virus, is witnessing a number of individuals making invaluable contribution to the eradication initiative.

Pledge to eradicate polio
On Sunday April 15, all partners of polio eradication in Bihar took a pledge. In the final push for eradication, they vowed to do their best to ensure a polio free state for the children.

Mamta Divas – a renewed hope for well-being of children in Gujarat
“It’s a special day today. It’s “Mamta Ujwani Divas”, said Jignishaben Patel one of the several mothers waiting for their turn to have their children weighed and immunized at Chichwada anganwadi (child care centre) of Valsad district in Gujarat.

Investing in health, investing in future
On the one hand, private health care industry in India is booming with prospects of India becoming a destination for medical tourism. And on the other, access to health care remains a distant dream for the poor in rural areas .

Children’s clubs create health awareness in tribal areas
All the girls in Puki village under the Badakarenga Panchayat in Koraput district now attend school. Three primary schools and four education centres under the Education Guarantee Scheme have been opened in last couple of years.

Praying for polio eradication
On a sunny afternoon, the mausoleum of a Sufi saint in this western UP district was packed with devotees.

Public Hearings in Rajasthan
The Public Hearings were conceptualized by UNICEF and are held by the Rajasthan State Commission for Women, an autonomous body set up by the Government of Rajasthan, which has the status of a civil court.

Pataudi campaigns for polio in Aligarh
“A team cannot win until all players collectively push for victory. The time has come for all of us to redouble efforts to beat polio,” former Indian cricket captain Manur Ali Khan Pataudi told polio workers in Aligarh.

An outstanding soldier in the war against polio
Gangacholi, U.P. For community mobiliser Saroj Verma, her mission in life is to ensure that her village is rid of polio.

Soha Ali Khan spends a day with polio workers
For polio vaccinators and UNICEF’s community mobilization coordinators (CMC) in Ghaziabad, February 6 was an unforgettable day, when none other than film actor Soha Ali Khan spent a day with them.

Immunisation successes in the North
Immunization strengthened in North East states of India

UNICEF in Assam
Assam, the largest amongst the north-eastern states of India, with a population of 27 million (Census 2001) provides both challenges and opportunities to development planners.

Strengthening immunisation habits in Chakma tribals in Mizoram, on the Indo-Bangladesh border
200 children and infants living in Puankhai village and surrounding hamlets of Tlabung subdivision were vaccinated on 13th and 14th November 2006, for the first time in their life.

Village Planning has lifesaving impact for the Tea Tribes in Assam.
The Chabua Tea Estate is a sprawling bed of green colored only by the bright saris of the tea tribe women who work in the fields of this North Assam district of Dibrugahr.

Teamwork reaches vaccination to the unreached children in Meghalaya
All the children of Dawa Ningzata village of East Garo hills district of Meghalaya were either never vaccinated or in various stages of partial vaccination when Monika Marak, ANM reached there after a hiatus of four years.

High turnout In socio- politically disturbed Manipur in second round of Immunization Week
The strike in Chaurachandpur district did not deter Ibemma of Sekti village from bringing her one-year-old brother Ningchu for vaccination.

The Power of the Immunization Card
Damong was returning with his family from Nepal to East Sikkim district after visiting his parents in that country. Though he had crossed the borders innumerable times in the past 10 years, this time – it was completely different.

UNICEF activities on immunization in North East States
More than 70% children and pregnant women in northeastern states of India have either never been vaccinated with a single vaccine or are in various stages of partial vaccination (Household Survey RCH II 2004).

Miles to walk - smiles to talk: 500 children Immunized for the first time ever in Arunachal Pradesh.
Netea Tsering returned from a three day trek through the mountains. With his ever -ready smile he announced that all the 27 children below five years were reached and vaccinated for the first time ever in a remote hilltop village called Rho.





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