Careers at UNICEF

Careers at UNICEF


Sports Consultant for Advocacy & Communication Programme

Location: New Delhi

Official Travel: Field travel as required

Duration: Full time for 11 months

Closing Date: 24 February 2014

I. Background

BCCI and other platforms such as the IPL, ICC and the Indian cricketers associated with these organizations can play a significant role in helping UNICEF to create public awareness of children’s issues. Their involvement can mobilize action and resources from civil society, thereby sending a message that children are an urgent priority. In this regard, members of the cricket team have a strong regional, national and regional appeal. 

Over the last few years, UNICEF has been engaging with BCCI and cricket celebrities to support key issues pertaining to women and children in the country. Some of the areas where BCCI and the cricketers have made a substantial difference to our programs include polio immunization, water and sanitation and HIV / AIDS. In 2008, BCCI’s support in celebrating the Global Handwashing Day at Mohali made the event a   huge success. Further, Sachin Tendulkar’s presence in the PSA on handwashing, received global accolades. Through the IPL and the ongoing partnership with the Delhi Daredevils, the cricketers have also endorsed diverse social issues through regular public service announcements which helped in generating awareness around the same.

Given the above, the Advocacy and Partnerships, as well as Programme sections have decided that it is imperative to sustain and evolve this partnership with BCCI, IPL and the Indian cricket team to effectively engage with them and develop a clear action plan. This will enable us to utilize their public appeal to create an enabling environment around key issues and also influence mindsets to bring about changes in awareness, attitudes behavior and practices.

It has been decided to hire a consultant who already shares a relationship with BCCI and the Indian cricket team and will be able to implement key activities. The individual will be responsible for liaising with BCCI, IPL, Delhi daredevils and the identified players to ensure a commitment from them on their time to advocate for key issues, and also highlight the critical messages at key opportunities at different tournaments and platforms.

The consultant under the supervision of UNICEF will be responsible for networking with the players and the BCCI management for identifying opportunities to advocate and generate visibility for key interventions and managing all the logistics for setting up the events and opportunities for the players to speak with media.

II. Purpose of Assignment

Successful management of sports events and engagement of new sports celebrities and platforms for advocacy.

III. Objectives 

Contribute to the overall objectives of the A&C section.

IV. Major Tasks to be Accomplished

1. Coordinate and advocate with BCCI for them to give space to key issues related to children and their rights.

2. Support in the coordination of Sachin’s involvement in the WASH campaign for South Asia. 

3. Support media engagement with sports editors / sports media for Sachin’s active role as regional ambassador.

4. Explore different key cricket platforms for the upcoming World Cup in Australia in 2015 e.g. Gala Dinner with Sachin and the Australia Tourism Board for Fund Raising.

5. Explore possibilities of enlisting women cricketers during the T20 Asia Cup in Bangladesh to promote support for Empowering the Girl Child.

6. Re-negotiate with Delhi Daredevils to sign MoU for continued support to the Girl Child program

7. Interact and network with cricketers of the Indian team.

V. Deliverables 

Completion of following on Monthly Basis:

Successful coordination with BCCI and space for two events

Successful coordination with Sachin’s team and engagement with sports media.

Finalization of plan for 2015 gala dinner

Engage women cricketers for a briefing session on child rights issues

MOU signed

Networking and coordination with key cricketers

VI. Qualifications and Experience Required 

An understanding of the sport and the role of UNICEF’s advocacy program.

Strong network and partnership with the Indian cricket team, individual players, BCCI and other cricket related organizations.

Having worked on specific projects with cricketers in the past.

Application Procedure 

1) Qualified female/male candidates are requested to please indicate their ability and availability to undertake the terms of reference above.

(2) Your application should be sent to by COB 24 February 2014 with subject line "Sports Consultant for A&C programme" in separate files consisting of:

a) An application letter, CV and P11 form (which can be downloaded from our website at 

b) A financial proposal in PDF format indicating deliverable based fee as per template attached. (Download)

 (3) The financial proposals of only those candidates, who are found technically responsive, will be opened.

(4) Only short-listed candidates will be called for test/interview (if applicable).  Any attempt to unduly influence UNICEF’s selection process will lead to automatic disqualification of the applicant.

(5) Joint applications of two or more individuals are not accepted.

(6) Please note, UNICEF does not charge any fee during any stage of the process.



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