Consultant - Development of Advocacy Folder and Factsheets
Duration: 77 days
Closing Date: 16 September 2013
UNICEF India has entered into its 2013-2017 Country Programme Action Plan with the goal to advance the rights of children, adolescents and women for survival, growth, development, participation and protection. With a growing emphasis on evidence-based advocacy, UNICEF has identified strategic areas for advocacy in Delhi and states and to be the “knowledge broker” for children, adolescents and women. This mandate is reflected in the Country Programme’s Program Component 4 which focuses on policies, practices, programmes, public opinion and social norms to advance the rights of children, adolescents and women.
The role of Advocacy and Communications (A&C) in UNICEF is to support public policy change for the benefit of children through communication, dialogue and engagement, as well as, strategic partnerships and networks with key influencers and decision makers. A&C section works with key decision makers and influencers to ensure that they are able to use information and knowledge to inform programmes, policies, planning and budgets with a child rights focus.
In Odisha, there are still significant gaps in awareness and understanding among various key decision makers and influencers on issues that seriously affect the survival, development and protection of children, adolescents and women. Critical issues such as sanitation, stunting and child marriage are not given due attention or priority by key stakeholders. For example, the media in Odisha regularly reports on outbreaks of diarrhoea but does not link it to the open defecation practise in the state that leads to contamination of the open water sources. Neither does it explore its linkages with infant and maternal morbidity and mortality and stunting. Similarly, child marriage is not considered an issue in Odisha even though almost 36 % of girls in the age group 20-24 got married before they turned 18.
For this reason, UNICEF Odisha plans to develop and disseminate knowledge products to decision makers and influencers for policy advocacy on prioritised issues related to child rights. Planned “Advocacy Folders with Factsheets” will help bridge the information and action gap on these issues.
Purpose of Assignment
The envisaged product “Advocacy Folder with Fact Sheets” aims to advocate for and create a conducive environment in which all the key stakeholders are well-informed about and speak in the same voice for children on the identified priority issues. This material combined with workshops, briefing sessions, field visits will be an information-action guide for the concerned stakeholders.
The product will comprise of 4 advocacy folders with 8 page factsheets (back and front) each. It will cover 4 priority issues that UNICEF India has identified as advocacy priorities and are relevant to the situation in Odisha:
· Open Defecation Free Odisha
· Prevention of Stunting
· Elimination of Child Marriages
· Quality Education
The main target audience of the “Advocacy Folder and Fact Sheets” include:
• Orissa Legislative Assembly members
• Leading political parties in the state
• Civil Society Organizations
• Private sector
• Youth organizations
• Academic organizations
• Faith based organizations
• Opinion influencers
Each folder will be a standalone product that can be disseminated separately or in conjunction with other folders.
To prepare an advocacy product consisting of 4 advocacy folders with 8 page factsheets each on the themes: Stopping Child Marriages; Quality Education; Open Defecation Free Odisha; Prevent Stunting.
The following major tasks will need to be accomplished:
1. Collect existing advocacy materials, data, photos and other information from program specialists, with substantive verbal briefing around the sectorial themes/material.
2. Prepare first drafts of advocacy fact sheets in word document format based on the existing briefing material/oral briefs, along with pictures, data and in close consultation with UNICEF A&C and program specialists. The content must comply with the following content outline:
• Why: What are the issues, the main contributing factors and why they need to be tackled? The folder should explain to a non-technical person why he or she should be concerned about this issue and how it is critical for child survival, development and protection. Support it with easy to understand data and graphs.
• Where is Odisha today- what is the position of Odisha vis-a-vis India and some other states on the issue? What are the key challenges that still exist?
• What has been done: Briefly outline the progress made or steps taken on the issue.
• What more needs to be done - Key Messages that reduce complex issues into simple statements inducing action to ensure that everyone speaks in one voice and that these messages are repeated at every opportunity.
• What can we contribute - The people who will read this folder will need to know how they can contribute? What they can do / recommendations for action.
o The folder cannot be the source for all information on the issue. Links to websites/ books could refer the readers to more information in case they need it. Since the folder and factsheets are meant for non- technical persons such as the state and district media and MLAs, complex technical information and data will need to be condensed into sharply worded, focused and easy to understand content. Use of bar charts, graphs and pictures will contribute in making each folder a valuable information guide on the issue for the target audience.
3. Upon receiving UNICEF comments on the first draft, submit revised second draft word document with all changes / edits / revisions as suggested by UNICEF in the specified timeframe. In this draft clearly indicate the page size, placement of pictures, boxes on each sheet along with the folder cover photo and text design.
4. Submission of final version of the advocacy folder with factsheets incorporating all changes as advised by UNICEF in the stipulated time frame.
Submission of UNICEF approved 4 advocacy folders with 8 page fact sheets each - in Microsoft Word format and as a prototype of a final advocacy package. Hard and soft copies of the same to be submitted in the stipulated time-frame.
1. Submission of first edited draft of advocacy folders on ODF and Stunting
2. Submission of UNICEF approved final version of advocacy folder on ODF and Stunting
3. Submission of first edited draft of advocacy folder on Child Marriage and Quality Education
4. Submission of UNICEF approved final version of advocacy folder on ChildMarriage and Quality Education.
Qualifications & Experience required
• Graduate in English journalism/English/social sciences.
• Strong conceptual, analytical and writing skills with the ability to synthesize wide ranging information into relevant content.
• Excellent writing skills in English and the ability to transform complex information into easy to understand, non- technical content.
• Excellent inter-personal skills to work with various technical experts on tight schedule.
• Experience of at least 5 years in the field of communication and writing in English for the development sector or journalism.
• Thorough understanding of the development sector
• Experience in developing fact sheets, advocacy folders, journalistic writing and similar work essential. Portfolio of work with attestation to be provided.
• The selected person must commit time to complete the assignment on time.
(1) Qualified female/male candidates are requested to please indicate their ability and availability to undertake the terms of reference above.
(2) Your application should be sent to email@example.com by COB 16th September 2013 with subject line "Consultancyfor Development of Advocacy Folder & Factsheets, Orissa" in separate files (not to exceed a total size of 4 MB per email):
a) A cover letter, CV and P11 form (which can be downloaded from our website at http://www.UNICEF.org/india/overview_1440.htm)
b) A financial proposal indicating deliverable based fee as per template attached.In case the candidate is from outside Odisha, the fee to include his/her accommodation/ lodging and travel costs for face to face meetings withUNICEF Odisha Office.
(3) The financial proposals of only those candidates, who are found technically responsive, will be opened.
(4) Please note, offers without financial proposal will not be considered.
(5) Only short-listed candidates will be called for test/interview (if applicable). Any attempt to unduly influence UNICEF’s selection process will lead to automatic disqualification of the applicant.
(6) Joint applications of two or more individuals are not accepted.