Kyunki Jeena Issi Ka Naam Hai: Protagonists

An entertainment-education programme Kyunki Jeena Issi Ka Naam Hai is being launched on India’s national channel Doordarshan.

Produced by UNICEF and supported by the Ministry of Health and Family Welfare Kyunki… is the quintessential entertainment soap – in the tradition of daily soaps that are extremely popular in India.

See the promotional video.