A community based initiative to eradicate malaria in a village of Kiboga District. Uganda.  UNICEF's overall goal is to reduce malaria by 50 per cent by 2010. To do this, UNICEF is working with several partners in the Roll Back Malaria campaign, an initiative launched in October 1998 by World Health Organization (WHO), UNICEF, United Nations Development Programme (UNDP) and the World Bank.