New film about AIDS to be disseminated through mobiles in Georgia
For the first time in Georgia the innovative approach is applied to use mobiles For the film dissemination
TBILISI. 29 January, 2008. Twenty minute long film about AIDS was produced as part of the Save the Children and UNICEF-led educational campaign targeting young people in Georgia. The film aims to educate young people about the disease in a way that is beyond preaching and dictating.
“The film is about real lives of young people, about their daily situation, problems and dilemmas they face everyday.” - says Giovanna Barberis, UNICEF Representative in Georgia – “We want this film to make young people think about and come to the right answer by themselves. We do hope that the film will help them to better realize the danger of AIDS and to learn what to do to prevent the spread of the disease”.
The film will be split in five parts and converted into the mobile phone format. It is planned to write Java code to integrate the movie more fully into the phone. Young peer counselors will distribute one piece at a time to their clients, and will encourage them to pass it to their friends. The distribution of the film through mobile phone is a very innovative method of reaching young people and has never been used in Georgia before.
“This is a targeted marketing campaign for youth that could openly discuss decisions and actions that might put them at risk.”-says Tom Vincent, Country Director of Save the Children. “We realized that anyone under 25 in Georgia has the latest cell phone they can afford, and most of them have video and Bluetooth capability. So we thought it would be good to use mobile phones for getting the message out. The film doesn't have a concrete message; it’s just a story about everyday life of young people - though the parts of everyday life that might put them at risk”.
The production and dissemination of the film will have a two-fold effect – this will increase awareness about AIDS among youth as well as will make young people act themselves as peer educators and send the message out to their peers.
Young people were actively involved in preparation of the film itself, especially in a scenario development process.
“The film is about us, about our daily life and about the decisions, often wrong, that we make. This will make us think more”-says Paata Tvauri, young actor, one of the main characters of the film.
“I like the film. I know that AIDS is a big problem nowadays and such films are important”, says Keti, young peer counselor.
The film will also be disseminated to young people in Abkhazia.
Young people represent one of the risk groups for HIV/AIDS in Georgia. Total number of HIV positive cases by the end of 2007 was 1,500, with 344 new cases registered only in 2007. Out of 1,500 cases 621 cases had AIDS and 314 of them died. 60.2 per cent of HIV positive people are intravenous drug users.
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
For further information, please contact:
Maya Kurtsikidze, Communication Officer, UNICEF Georgia Tel: (995 32) 23 23 88, 25 11 30, Fax: (995 32) 25 12 36 e-mail: email@example.com, mob: (995 99) 53 30 71