Corporate Social Responsibility (CSR) goes beyond philanthropy. CSR is the responsibility of an organisation for the impacts of its decisions and activities on society and the environment. Child focused CSR contributes to sustainable development, including health and the welfare of children. It also takes into account the expectations of children and their family as stake-holders.
Corporations seeking to fulfil their responsibility in a way that is child-focused, should also be in compliance with applicable law and consistent with international standards on children’s rights, particularly those contained in the United Nations Convention on the Rights of the Child and its Optional Protocols, and they should integrate children's rights throughout the organisation by mean of policies or procedures, and practise these measures in its relationships.
There are a number of compelling reasons for UNICEF to engage the business sector holistically as a positive force for the promotion of child rights. Within the UNICEF Strategic Framework for Partnerships and Collaborative Relationships adopted by the UNICEF Executive Board in June 2009, public-private sector cooperation is deemed as integral to addressing the Millennium Development Goals. The UN-Business Partnership agenda is gaining momentum and there is a clear mandate from the former and current UN Secretaries-General and the General Assembly to mobilise all sectors, in particular business, to help achieve the Millennium Development Goals. UNICEF recognises that partnerships are needed in order to realise children’s rights, and business can play a strong role in helping to advance child rights and achieve the UNICEF Medium Terms Strategic Plan targets.