Partenariats d'entreprise de l'UNICEF

Procter and Gamble

© P&G

P&G is a leading multinational manufacturer of personal care and household products.



For nearly 20 years, P&G has been partnering with UNICEF in a variety of initiatives to mobilize resources to help improve the lives of children around the world. 

© Pampers

In the last quarter of 2007, Pampers, P&G's brand of disposable diapers, conducted a joint cause-related marketing campaign in more than 15 Western European Countries.


The campaign will be implemented in Japan, the United States, and Canada in the spring of 2008.

© Pampers

For each pack marked with this "1 Pack = 1 Vaccine" sticker, Pampers will make a donation to provide a lifesaving vaccine.

The UNICEF/Pampers 1 Pack = 1 Vaccine Campaign will donate the cost of one Tetanus Vaccine (equivalent to US 0.5 cents) to UNICEF for every specially-marked pack of pampers wipes sold during a three month period.  It is estimated that this promotion will generate approximately US$3 million and facilitate the procurement of more than 40 million Tetanus Vaccines.

Tetanus is still a major global public health problem in developing countries, with an estimated 500,000 cases still occurring every year, killing approximately 140,000 young babies and 30,000 mothers per year. The true extent of the tetanus death toll is not known since populations at highest risk of tetanus tend to live in rural areas and have little access to health care and birth registration so many newborns and mothers die at home and neither the birth nor the death is reported. For this reason, tetanus is often called the "silent killer."

About P&G
Two billion times a day, P&G brands touch the lives of people around the world.The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay®, Clairol Nice 'n Easy®, Head & Shoulders®, and Wella. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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