Partenariats d'entreprise de l'UNICEF
Signature Partnerships: United for UNICEF
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| © UNICEF/05/John Peters |
| Celebrating United for UNICEF on Manchester United's Asia Tour in 2005 |
During the team's 2005 Asia Tour, Manchester United announced a four year extension of the partnership. Taking United for UNICEF partnership to 10 years by 2009, this will be the longest standing public-private partnership between a Premiership football club and an international charity. Manchester United is spearheading UNICEF's 'Unite for children, Unite Against Aids' campaign. In addition to funding UNICEF HIV/AIDS programmes, Manchester United will promote the campaign extensively at our matches and in media publicity over the coming seasons. Players will record television, video and radio messages to reach millions of young people around the world with important messages about HIV/AIDS. Monies raised by the partnership are already being used to fund HIV/AIDS projects in Africa and Asia.
Between 2003-5, Manchester United raised money and awareness for UNICEF UK's 'End Child Exploitation' campaign. The club supported UNICEF's work with the Government of China to combat the trafficking of women and children and comitted $400,000 to a pilot programme in Sichuan Province which aims to prevent trafficking, whilst rescuing and rehabilitating victims.
Manager and UNICEF Ambassador, Sir Alex Ferguson, and players including Ryan Giggs, Quinton Fortune, Wes Brown and Ole Gunnar Solskjaer have visited UNICEF child protection and HIV/AIDS projects in Asia and Africa, to see UNICEF's work first-hand. Assistant Manager Carlos Queiroz recently took part in a television campaign and sports festival in his native Mozambique to promote UNICEF's national polio and measles immunisation campaign.
Funds raised during the first three years of the partnership were used to support UNICEF education projects including a major initiative in West Bengal, India, which has enabled over one million children in remote communities to attend primary school. A large proportion of this funding was raised through a benefit game that saw Manchester United take on the legendary Argentine club Boca Juniors at Old Trafford. The event drew a crowd of 53,000 and raised more than £500,000 for UNICEF.
Manchester United Chief Executive David Gill said: "Manchester United has a responsibility to the next generation and our partnership with UNICEF allows us to support the issues where we can be most effective."
Manchester United team members have showed their on-going commitment to UNICEF by recording a series of Public Service Announcements. You can view them here.
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| © UNICEF/HQ03-0320/Markisz |
| Participants in the 'United for UNICEF' event on the North Lawn at UNHQ. |
The programme leverages the power of the Manchester United brand, and the popularity and influence of the manager and players to support ending child exploitation. The partnership includes advocacy and fundraising, and involves the participation of Manchester United players in emergency fundraising appeals.
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