|© UNICEF/HQ07-1659 Giacomo Prozzi|
|YEMEN: A health worker leads a workshop for a group of HIV/AIDS peer educators at a social-service center in Aden.|
UNICEF has long been viewed as a leader in Communication for Development. It has a strong track record of amplifying the voices of children and communities and harnessing the power of communication to promote child survival, development, protection and participation. UNICEF-supported social mobilization, advocacy and behaviour and social change campaigns — on issues ranging from polio immunization to birth registration, from salt iodization to girls' education, from exclusive breastfeeding to prevention of HIV and AIDS — have helped save and enhance millions of lives.
In 2007, UNICEF began to reinvigorate its work in C4D with a view to obtaining stronger programme results and greater traction for policy change to benefit children, their families, communities and societies. These efforts are in line with the UN General Assembly's call to strengthen communication for development as a vital dimension of development and humanitarian assistance.
Why Invest in Communication for Immunisation? Evidence and lessons learned (2005)
Harnessing the Power of Ideas: Communication and social mobilization for UNICEF assisted programmes (1993)
UN Round Table on Communication for Development, New York 2007.