The 'Superfans' public service announcement (PSA) series – produced by MTV and UNICEF – brings together 15 world-class players from 15 countries in a virtual 'Team UNICEF' to pledge support for the 2006 FIFA World Cup campaign theme, UNITE FOR CHILDREN UNITE FOR PEACE. The video spots also unite these players with young footballers in a series of unexpected vignettes shot around the globe.
Watch the PSAs and go behind the scenes on location by clicking the links below (all in Real player format).
FIFA is the global governing body of football, the world's most popular sport. MTV invented a mix of eclectic shows and edgy attitude that defines and drives youth culture. And UNICEF is the world’s leading children's organization.
It makes perfect sense that these dynamic partners would come together to produce an exciting series of PSAs for the world's biggest sporting event.
Broadcasters: You can download or order beta tapes of these PSAs in Arabic, Chinese, English, French, German, Russian and Spanish by visiting www.thenewsmarket.com.
Cut sheet and scripts