The Advocacy tool kit [PDF] provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines eight fundamental areas that can help strengthen an office’s capacity for advocacy and covers several cross cutting aspects of advocacy including monitoring and evaluating advocacy.
Monitoring and Evaluation can shape and transform an advocacy strategy and help ensure results have the maximum effect. The M&E Companion [PDF] (a full version of chapter 4 of the toolkit) outlines basic steps in planning, monitoring and evaluation for advocacy and covers the following:
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