Evaluation and good practices

Monitoring and evaluating advocacy

© UNICEF/NYHQ2010-2731/Ramoneda

The Advocacy tool kit [PDF] provides a broadly accepted definition of advocacy and underscores UNICEF’s unique position and experience in advocacy.  The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy.  The Toolkit also outlines eight fundamental areas that can help strengthen an office’s capacity for advocacy and covers several cross cutting aspects of advocacy including monitoring and evaluating advocacy.

Monitoring and Evaluation can shape and transform an advocacy strategy and help ensure results have the maximum effect.  The M&E Companion [PDF] (a full version of chapter 4 of the toolkit) outlines basic steps in planning, monitoring and evaluation for advocacy and covers the following:

• Distinctive features of monitoring and evaluation for advocacy
• Five questions for planning advocacy monitoring and evaluation
• Special focuses on equity, humanitarian advocacy monitoring and evaluation, and knowledge management
• Seventeen data collection tools for measuring advocacy outputs, outcomes and impacts
• Six case studies from Kenya, Nigeria, Tanzania and Mexico, Tajikistan and Iceland
• Following up and next steps

If you have any questions, please contact us.