Zimbabwe, February 2014: Communication for Development
In order to raise awareness and promote safe hygiene practices, UNICEF worked with the Ministry of Health and Child Care to host the 2013 National Sanitation Week and Global Hand Washing Day commemoration.
A total of 3,000 people (from seven communities) attended the event. Hygiene messages reached about 7 million people through the SMS platform of a popular mobile network service provider. In addition, information, education and communication (IEC) materials were distributed. Training of trainers on sanitation-focused Participatory Health and Hygiene Education (SafPHHE) are currently underway. SafPHHE aims to promote demand-led sanitation for the elimination of open defecation using participatory methods.
Once rolled out in 31 additional districts, SafPHHE will ensure that 1,140,000 people are using adequate sanitation facilities. Over 160,000 people in seven urban centers (Bindura, Chipinge, Chiredzi, Karoi, Plumtree, Rusape and Shurugwi) were reached with messages on safe hygiene through various activities such as establishing and strengthening health and school clubs, hygiene promotion sessions, road-shows, clean-up campaigns, including special sessions for people living with disabilities.
National Urban Hygiene Promotion guidelines on open defecation in urban areas have been developed and adopted by the Urban WASH sub-committee of the National Action Committee (NAC).
UNICEF provided support to the national HIV Testing and Counselling (HTC) campaign in two provinces. Two NGO partners conducted social mobilisation campaigns among young people, including road shows, to promote HTC and Voluntary Medical Male Circumcision (VMMC). Young People We Care (a UNICEF best practice) members conducted outreach into communities, resulting in increased uptake of HTC and VMMC; a HTC/VMMC campaign in Chivi district resulted in 398 young men/487 young women receiving HTC services and 61 men attending VMMC.
To improve capacity for strategic C4D planning, UNICEF conducted a workshop for its programme staff and partners during which participants identified C4D priorities for the country office.
For more information on Communication for Development, please get in touch with Mandi Chikombero on email@example.com
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