New York, 11 July 2014: UNICEF teams up with musician BANKS to empower girls through football
To watch the video, visit http://uni.cf/U4w4UC
11 July 2014, NEW YORK – As the 2014 World Cup winds
down in Brazil, UNICEF today released a unique new music video which
highlights how football has the power to transform and improve the lives
of children. The video is part of the global #TeamUNICEF campaign and
features the song ‘Goddess’ by the musician BANKS, focusing on the
experiences of adolescent girls on and off the football field.
everywhere have the right to sport and play. Playing sports helps them
to face the challenges in their lives in a positive way. Yet, while
sports and play are coupled in most people’s minds with childhood, many
children do not get the opportunity to engage in sport.
didn't know exactly what to do for this song because it means so much to
me. The idea of empowering women no matter how weak they feel is such
an important theme and I was being very precious with how to represent
this song visually,” said BANKS. “When this opportunity came forward I
knew that it was the one. I grew up playing soccer--it gave me strength
and music gives me strength. The girls in this video are perfect
goddesses--each beautiful, each powerful, each human. I can't wait for
people to see this and feel it.”
Through sport and play,
children develop social skills, learn to express their emotions, and
gain confidence about their own capabilities, contributing to healthy
The music video was filmed in Windhoek, Namibia,
and all the girls in the video are participants in the UNICEF Namibia
programme ‘Galz & Goals’ which empowers girls to make healthy
decisions in their lives. The video was produced in partnership with
UNICEF Namibia and directed by South Africa’s Rooftop Productions.
music video will be promoted on UNICEF YouTube and across a range of
social media, including UNICEF’s global Twitter and Facebook accounts
which have a combined direct reach of over 6 million fans/followers.
‘Goddess’ is available on Harvest Records.
Note to Editors:
campaign is creating the largest team ever to help shine a global
spotlight on UNICEF activities which leverage sport to benefit children.
The campaign is inviting new and existing partners: UNICEF Ambassadors,
professional and amateur athletes and teams, sport associations and
federations, private sector companies, civil society, media and
individuals to ‘join the team’.
UNICEF promotes the rights and
wellbeing of every child, in everything we do. Together with our
partners, we work in 190 countries and territories to translate that
commitment into practical action, focusing special effort on reaching
the most vulnerable and excluded children, to the benefit of all
children, everywhere. For more information about UNICEF and its work,
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For further information please contact:
Gerrit Beger, UNICEF New York, Tel: +1 212 326 7116, firstname.lastname@example.org
Rita Ann Wallace, UNICEF New York, Tel: +1 212 326 7586 , email@example.com